HOMEFIELD / PRIVACY POLICY
Privacy Policy
Last updated November 11, 2026
1. Who we are
Homefield is a service of Homefield Growth LLC, a California limited liability company (“Homefield,” “we,” “us”). We provide business-to-business marketing services to local businesses that serve homeowners — home services companies, insurance agencies, real estate agents, and real estate investors. You can reach us at brian@homefieldemail.com or at 14320 Ventura Boulevard #1137, Los Angeles, CA 91423.
2. Who this policy covers
This policy explains how we handle personal information about three groups: (a) visitors to this website; (b) business clients and prospects — the people at businesses we work with or talk to; and (c) homeowners we contact in marketing campaigns on behalf of our clients. If you are a homeowner who received an email from one of our campaigns, sections 4–8 and 10–12 are the ones about you.
3. Information we collect, and where it comes from
- From website visitors: this site has no contact forms. When you book a call, our scheduling provider (Calendly) collects the details you enter there, such as your name, business, and email, and passes them to us. Our hosting and content-delivery providers also collect basic technical logs covering the pages requested, your browser type, and your IP address. This site does not use advertising cookies or third-party analytics trackers.
- From business clients and prospects: contact and business details you provide (name, business name, work email, phone, licenses, branding), billing records, and communications with us.
- About homeowners: household, property, ownership, and contact information purchased or licensed from third-party data providers. Depending on the provider, that information may originate in public records or other sources — for example: name, property address, estimated home value, ownership length, and property attributes such as home and system age or estimated policy renewal window; and campaign conversations, including messages exchanged through the service and related delivery, routing, status, follow-up, and engagement records.
In California Consumer Privacy Act (CCPA) terms, the categories above include: identifiers; commercial information; professional information (for clients); internet or network activity (for site visitors); and inferences drawn from property data, such as the timing signals we model. We do not request sensitive personal information for campaign targeting. Please do not include unnecessary sensitive information in a conversation. If it is provided, its handling remains subject to applicable restrictions, required permissions, and retention limits; it is not authorized for unrelated profiling or marketing. We do not knowingly collect information about anyone under 18.
4. How we use information
- To send commercial email on behalf of our business clients about their services — home services, insurance, or real estate — timed using the property attributes described above.
- To deliver a homeowner conversation, with related property context, to the single business client for whom the conversation was generated, so that business can respond.
- To operate, secure, support, bill for, and improve our services, and to communicate with clients and prospects.
- To honor unsubscribe and do-not-contact requests, maintain suppression lists, and meet legal obligations.
Conversation data and platform improvement. We use conversation messages and related service records to operate, support, secure, evaluate, and improve Homefield. Internal analysis may help us diagnose errors and improve message handling, routing, follow-up workflows, reliability, reporting, and product features. Uses of personal information must be reasonably necessary and proportionate to these disclosed purposes and compatible with the collection context. We use aggregated or de-identified information for improvement where reasonably feasible; not every conversation record is anonymous. De-identified information is subject to safeguards required by applicable law, and we do not attempt to re-identify it except as permitted by law to test those safeguards.
Our business-client Terms allocate rights in platform conversation records and improvements to Homefield. That allocation does not override your privacy rights or authorize unrestricted use of your personal information. It does not permit delivery of an identifiable conversation to another agency or sale of conversation data to data brokers, list vendors, or advertisers. We do not authorize providers to use identifiable conversations to train their own general-purpose models under this policy. A materially different purpose, including model training beyond the disclosed uses, requires separate review and any legally required notice and permission before it begins.
5. How we share information
- Lead records are never shared with competing businesses. A homeowner’s campaign response and related record are never shared with a business client other than the one represented by that campaign. We do not deliver the same homeowner response to more than one business client. Homefield applies homeowner-assignment rules as described in our Terms. We restrict clients from reselling lead information or distributing it for unrelated marketing. Clients may use it to respond to and serve the homeowner, consistent with the homeowner’s request and applicable law. They may disclose necessary information to authorized personnel, contracted service providers, and insurers or other fulfillment partners only as needed to provide the requested quote, policy, or service, with an appropriate legal basis and applicable confidentiality, security, and use restrictions. This permission does not allow distribution of the campaign conversation to competing agencies for marketing.
- Service providers. We use vendors for email infrastructure, data processing, hosting, CRM, and payments, who may process information only on our instructions for authorized purposes, including the internal platform-improvement activities described in Section 4, subject to appropriate confidentiality, security, and use restrictions.
- Legal. We may disclose information to comply with law, enforce our terms, or protect rights, safety, and property, and in connection with a merger, financing, or sale of our business.
Homefield sells no personal information to data brokers, list vendors, or advertisers. Personal information is also never shared for cross-context behavioral advertising. Because delivering a lead to a client is an exchange of information for consideration, California law may treat that delivery as a “sale.” Homeowners can opt out at any time as described in section 7 — and an unsubscribe from any of our emails also permanently suppresses future campaigns to that address.
Text messaging. All the above categories exclude text messaging originator opt-in data and consent; this information won’t be shared with any third parties. See Text Messages (SMS) below.
6. Email practices
The campaigns we send are built to the CAN-SPAM Act’s requirements: messages identify the business on whose behalf they are sent, include a valid physical postal address, and carry a working unsubscribe link. Unsubscribe requests are honored promptly and the address is permanently suppressed across all future campaigns, for all clients. We also honor state-specific email and solicitation rules, including restrictions on post-disaster solicitation, where they apply.
7. Your California privacy rights (CCPA/CPRA)
If you are a California resident — homeowner, client, or visitor — you have the right to:
- Know / access: request the categories and specific pieces of personal information we have about you, the sources, the purposes, and the categories of third parties we disclosed it to.
- Delete: request deletion of your personal information, subject to legal exceptions (we will retain suppression entries so your opt-out stays honored).
- Correct: request correction of inaccurate personal information.
- Opt out of sale or sharing: direct us not to provide your information to our business clients. To exercise this right, email brian@homefieldemail.com with the subject “Do Not Sell or Share” and the property address or email address to suppress. This website itself does not sell or share information collected through it and sets no advertising cookies, so there is no cookie-based opt-out to manage here.
- Non-discrimination: we will not discriminate against you for exercising any right.
To exercise any right, email brian@homefieldemail.com. For access, correction, and deletion requests, we verify identity as required, using information reasonably necessary for that purpose, and generally respond within 45 days; a permitted extension of up to 45 additional days requires notice and an explanation. Requests to opt out of sale or sharing are not subject to identity verification and are honored as soon as feasibly possible, no later than 15 business days after receipt, or sooner if applicable law requires. We may request only information needed to identify the records to suppress. Email unsubscribes follow the shorter schedule in Section 6. Authorized agents may submit requests, with authorization evidence where legally permitted. We do not charge a fee unless applicable law expressly permits it.
8. Other U.S. state rights
Residents of states with comprehensive privacy laws (including Virginia, Colorado, Connecticut, Utah, Texas, and Oregon) may have similar rights to access, correct, delete, obtain a copy of, and opt out of the sale or targeted-advertising use of their personal information. You may exercise them the same way — email brian@homefieldemail.com — and, if we decline a request, appeal by responding to our decision, which we will answer within the period your state’s law requires.
9. Cookies, analytics, and browser privacy signals
This is a static informational website. It sets no advertising or analytics cookies. Our hosting and network providers keep standard server logs for security and operations. Browser “Do Not Track” signals are different from legally recognized opt-out preference signals such as Global Privacy Control. The absence of advertising cookies does not eliminate privacy rights relating to campaign information. Applicable legal requirements govern the handling of recognized opt-out signals; you may also use the contact method in Section 7 to identify the email address or property record for which you request an opt-out.
10. Retention
We retain identifiable homeowner campaign and conversation records only for as long as reasonably necessary and proportionate for the disclosed purposes, including campaign delivery, authorized client follow-up, service support and improvement, security, and documented legal or dispute obligations. Retention is assessed using the nature and sensitivity of the information, the purpose for which it is needed, the service relationship, source-license restrictions, applicable requests, and legal requirements. Homefield’s ownership of platform records does not permit indefinite retention or override deletion rights. When a permitted retention purpose ends, records are deleted or de-identified subject to applicable law.
We retain the suppression information needed to keep opt-outs honored and avoid prohibited recontact. Client account and billing records are retained for the relationship and thereafter as needed for tax, accounting, and lawful compliance or dispute purposes. Aggregated or de-identified information may be kept for internal analytics and product improvement subject to applicable safeguards; removing a name alone does not make information de-identified.
11. Security
We use reasonable administrative, technical, and organizational safeguards appropriate to the nature of the information — access controls, encryption in transit, vendor review, and least-privilege access. No method of transmission or storage is completely secure; if a breach affecting your personal information requires notice under applicable law, we will provide it.
12. Children
Our services and website are directed to businesses and are not directed to anyone under 18. We do not knowingly collect personal information from minors; if you believe we have, contact us and we will delete it.
13. Changes
We will post changes on this page and revise the “Last updated” date. We will provide any notice and obtain any permission required by law before making a materially different use of personal information. Posting a revised policy alone does not retroactively expand our rights to use previously collected information in conflict with earlier privacy or confidentiality commitments. Business-client agreement changes also follow the acceptance requirements in our Terms.
Text Messages (SMS)
Homefield texts only its own customers' users: people at businesses that use the Homefield app who add their own mobile number in the app and agree to the consent wording shown there. If you do, you agree to receive Homefield account alerts: automated text messages from Homefield (Homefield Growth LLC) at that number when a new conversation is waiting in your Homefield account. Consent is not a condition of purchase. Message frequency varies. Message and data rates may apply. Reply STOP at any time to stop receiving texts, or HELP for help.
We never text homeowners or other consumers, and we never use purchased, licensed, or third-party data to send text messages. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes, and mobile numbers and text-message opt-in data and consent are never sold, rented, or transferred. Information sharing with subcontractors in support services, such as the provider that delivers our text messages, is permitted only to deliver those messages. All the above categories exclude text messaging originator opt-in data and consent; this information won’t be shared with any third parties.
14. Contact
Homefield Growth LLC, 14320 Ventura Boulevard #1137, Los Angeles, CA 91423 · brian@homefieldemail.com