Starter
$35 / lead
60–99 exclusive leads per month
Not sharedlike other lead vendors.
HOME INSURANCE LEAD PRICING
Insurance lead pricing.
Always exclusive.
Every lead goes only to your agency. Exclusive home insurance leads cost $25–$35 each, with a 60-lead monthly minimum, starting at $2,100/month. Never shared or resold. No contract. Month-to-month.
EXCLUSIVE LEADS. EVERY PLAN.
Start with 60. Scale with your agency.
Book a Demo
Elite Growth
$30 / lead
100–199 exclusive leads per month
Not sharedlike other lead vendors.
Scale
$25 / lead
200+ exclusive leads per month
Not sharedlike other lead vendors.
No platform fee. No contract. Month-to-month.
60-lead monthly minimum · Starting at $2,100/month.
Already buying leads elsewhere? Read how to switch lead providers without losing follow-up on open conversations. Deciding which ZIP codes to claim first? Territory planning guide
Every plan includes
- Exclusive home insurance leads
- Protected agency territory within Homefield
- Agency-approved email campaigns, managed for you
- Full homeowner reply threads and property context
- Reply management in your lead dashboard
- Campaign analytics and AI auto-replies
- Your agent copied on every email
- Email, Slack, and CRM delivery
Volume determines your rate. The lead platform and campaign service come with every plan. Set a monthly lead cap to match your team’s capacity.
Planning for a captive office? The rates above are the same for every agency. See the Allstate agency planning page or the Farmers agency budget for carrier-specific planning notes.
Homefield is an independent provider, not affiliated with or endorsed by Allstate or Farmers. This page does not imply approved-vendor status, marketplace participation, or eligibility for carrier funding.
THE POLICY MATH
Plan around a 12% close rate.
Use 12% as a planning expectation, not a promise or a claim of measured historical performance. Cost per written policy equals lead spend divided by the number of policies actually written. To measure your own rate, see how to calculate an insurance lead conversion rate, then track leads from first reply to written policy.
| Illustrative month | Calculation | Result |
|---|---|---|
| Qualified leads at the Scale rate | 200 × $25 | $5,000 lead spend |
| Expected policies at 12% | 200 × 12% | 24 policies |
| Lead cost per policy | $5,000 ÷ 24 | $208.33 |
This example uses the Scale plan’s $25 lead rate, available at 200+ qualified leads per month: $25 ÷ 12% = $208.33 per written policy. It includes lead spend only; your agency’s labor and other operating costs are separate. Other lead tiers have different economics. If no policies are written, there is no meaningful finite cost per acquired policy.
THE EXCLUSIVE ADVANTAGE
One lead. One agency. Your opportunity.
Shared leads put multiple agencies in pursuit of the same inquiry. Homefield starts a direct email conversation in your agency’s name and delivers the interested reply only to you. Less competition for the same lead gives your team more room to build the relationship and earn the policy.
SHARED-LEAD PRODUCTS
One inquiry.
Multiple buyers.
Other agencies can receive the same lead and compete for the same policy.
- The inquiry can go to more than one agent
- Your team competes to reach the homeowner
- A lower lead price can still mean a higher cost per policy
HOMEFIELD · ALWAYS EXCLUSIVE
Your email.
Your conversation.
A homeowner replies to your agency. That qualified reply belongs only to you.
- One agency receives each Homefield lead
- Never shared or resold by Homefield
- Your territory is protected within Homefield
Comparing with EverQuote or QuoteWizard? Compare their shared-lead products with Homefield’s exclusive replies. Both providers also offer exclusive products; confirm the insurance line and product terms. Homeowners can still shop independently, and close rates depend on your follow-up, carrier fit, and pricing.
Weighing other lead formats before you pick a plan? Compare them on the same terms:
- How shared leads differ from exclusive replies
- How the per-lead price compares with direct mail and shared leads
- Direct mail vs. email cost breakdown
- What to ask before buying aged leads
Compare EverQuote · Compare QuoteWizard
Provider product descriptions: EverQuote agent FAQ and QuoteWizard insurance leads. Reviewed September 18, 2026. Homefield is not affiliated with either provider.
PRICING QUESTIONS
The details before you start.
Are all plans exclusive?
Yes. Every qualified Homefield lead is delivered only to your agency and is never shared or resold by Homefield. Your agency also receives protected territory within the Homefield network.
What is the minimum monthly lead volume?
There is a 60-lead monthly minimum, starting at $2,100/month. Starter covers 60–99 exclusive leads at $35 per lead. Elite Growth covers 100–199 at $30 per lead, and Scale covers 200 or more at $25 per lead.
What is included in my lead program?
Your program includes exclusive home insurance leads, protected territory within Homefield, managed email campaigns, and your reply dashboard.
Am I billed for every email sent?
No. You pay the applicable price per qualified lead. Sending an email, receiving a bounce, or receiving a decline does not create a billable lead.
Can I cap lead volume?
Yes. Choose a monthly lead cap of at least 60 leads to match your agency’s follow-up capacity. Confirm your volume and applicable rate during onboarding.
PRACTICAL GUIDES
Put the next step into practice.
Build a practical insurance agency lead budget
Calculate insurance lead cost per written policy
Track insurance leads from first reply to written policy
YOUR TERRITORY. YOUR NEXT POLICY.
Your next policy.
Starts with an email.
Let’s check your ZIPs, show you sample insurance replies, and walk through your lead dashboard. Twenty minutes. Your territory, live.
Book a Demo Opens Homefield’s existing booking page.