HOME INSURANCE LEAD PRICING
Insurance lead pricing.
Leads are never shared.
Homefield never shares or resells your leads. Home insurance email leads cost $27–$29 each for 75–399 leads per month, with custom pricing for 400+. The 75-lead monthly minimum starts at $2,175/month. The 75 and 100 plans are month-to-month. The 200 Plan covers 200–399 leads per month, requires a three-month commitment, and renews every three months. Pricing for 400+ leads per month is custom.
VOLUME & LEAD PRICE
Choose your monthly lead volume.
See the lead rate for each monthly volume.
| Monthly volume | Lead price | Arrange a discussion |
|---|---|---|
| 75 Plan75–99billable leads / monthMonth-to-month | $29per billable lead: an explicit written request | Book a Demo |
| 100 Plan100–199billable leads / monthMonth-to-month | $28per billable lead: an explicit written request | Book a Demo |
| 200 Plan200–399billable leads / month3-month commitmentRenews every 3 months | $27per billable lead: an explicit written request | Book a Demo |
| Custom Plan400+billable leads / month | Custompricing | Request a quote |
The smallest plan is 75 billable leads a month, which comes to $2,175 at $29 each. Delivered qualified leads are billed twice monthly in arrears; the agreed monthly minimum still applies. Choose a published rate for 75–399 leads or request a custom quote for 400+. Homefield never shares or resells conversations with interested homeowners.
Email domains purchased on your behalf carry a one-time fee of $15 per domain.
THE POLICY MATH
Work out your own cost per policy.
Cost per written policy equals lead spending ÷ the number of policies your agency actually writes. The calculator starts at an illustrative 13.2% close rate. Adjust the volume and rate using your agency’s records.
Lead spend only; your agency’s labor and other operating costs are separate. A calculation from your inputs, not a forecast or a promise.
To measure your own rate, see how to calculate an insurance lead conversion rate, then track leads from first conversation to written policy.
THE DISTRIBUTION RULE
Leads are never shared. Your protections are clear.
Homefield sends each interested homeowner response to its assigned agency. We never redistribute or resell that record. Multiple agencies may serve the same region. Homefield applies its homeowner-assignment rules as described in its Terms.
Homeowners retain their choices. Homeowners can still shop independently or make inquiries elsewhere. Your team still earns the policy through its response, carrier fit, and pricing.
Comparing with a shared-lead marketplace? Ask each provider for its buyer cap and whether a single-buyer option exists for your line. Homeowners can still shop independently, and close rates depend on your follow-up, carrier fit, and pricing.
Weighing other lead formats before you pick a plan? Compare them on the same terms:
- How shared leads differ from leads that Homefield never shares
- What to ask before buying aged leads
PRICING QUESTIONS
The details before you start.
Are leads ever shared on any plan?
No. Homefield never shares or resells your billable leads on any plan. Multiple agencies may serve the same region. Homefield applies its homeowner-assignment rules as described in its Terms.
What is the minimum monthly lead volume?
There is a 75-lead monthly minimum, starting at $2,175/month. Leads are $29 each for 75–99 per month, $28 each for 100–199, and $27 each for 200–399. Pricing for 400+ leads per month is custom and agreed in writing.
What is included in my lead program?
Your program includes home insurance email leads, managed email campaigns, and your conversation dashboard.
Am I billed for every email sent?
No. You pay the applicable price per billable lead: a homeowner in your service area asking in writing for a home insurance quote, a coverage comparison, pricing, or a follow-up conversation. Sending an email, receiving a bounce, or receiving a decline does not create a billable lead.
Can I cap lead volume?
Yes. Choose a monthly lead cap of at least 75 leads to match your agency’s follow-up capacity. Confirm your volume and applicable rate during onboarding.
Which commitment applies to each plan?
The 75 and 100 plans are month-to-month. The 200 Plan covers 200–399 leads per month, requires a three-month commitment, and renews every three months. Pricing for 400+ leads per month is custom. The 75 and 100 plans can be canceled with 30 days’ written notice. For the 200 Plan, give written notice at least 30 days before the current three-month term ends to stop renewal; service ends when that term finishes. See the terms for the full cancellation conditions.
PRACTICAL GUIDES
Put the next step into practice.
YOUR LEADS. YOUR NEXT POLICY.
Your next policy.
Starts with an email.
Discuss your proposed region, the monthly conversation volume your staff can manage, and who will own follow-up. We can explore how Homefield fits those needs and walk through the agency workflow together.
Book a Demo Opens Homefield’s existing booking page.