How was interest captured?
Read the source and the actual request. A form, a call, and a written email reply contain different context.
SHARED VS. EXCLUSIVE INSURANCE LEADS
Shared insurance leads?
Know what you’re buying.
Compare shared quote requests, exclusive web leads, and Homefield’s exclusive email replies. The useful question is how each source turns into written policies for your agency.
THE DEFINITIONS
Three different ways to start a conversation.
| Format | How it works | What exclusivity means |
|---|---|---|
| Shared insurance leads | A provider distributes the same consumer inquiry to more than one agency. | Check the buyer cap and whether competing agents represent the same carrier. |
| Exclusive web leads | A provider offers a consumer inquiry to one buyer under its product terms. | Ask whether exclusivity applies to the record, a carrier, a period, or the territory. |
| Homefield email leads | A homeowner replies to an email sent in your agency’s name. | The reply goes only to your agency, and your ZIPs are protected against other Homefield home insurance agencies. |
PUBLISHED PROVIDER OPTIONS
EverQuote, QuoteWizard, and Homefield.
EverQuote’s agent FAQ describes both exclusive and shared leads, with its shared product limited to a maximum of three agents and one agent per carrier. QuoteWizard’s agent site advertises shared and exclusive insurance leads as well as live transfer products. Product terms, availability, and pricing should be confirmed with each provider.
Homefield’s product is different in how interest begins: an agency-approved outbound email receives a written homeowner reply. Homefield does not provide live transfers or sell raw email lists.
Provider descriptions checked September 17, 2026: EverQuote agent FAQ and QuoteWizard for agents. Homefield is not affiliated with either company.
BEFORE YOU BUY
Ask the questions that affect your results.
How many agencies receive it?
Ask about maximum buyers, carrier restrictions, resale, and any territory protection.
What counts as a valid lead?
Review duplicates, territory, invalid contacts, and the window for requesting a credit.
What are the real costs?
Include onboarding, deposits, recurring fees, lead spend, and your team’s follow-up time.
How quickly can I start?
Confirm the provider’s launch time and supply. Homefield typically takes about 21 days to first leads.
What contact is permitted?
Check the source documentation and your obligations before using any phone number or sending follow-up.
YOUR OWN NUMBERS
Compare cost per written policy.
A lower lead price can still produce a higher acquisition cost if fewer leads convert. Compare each source in your agency’s own records over the same period: lead spend, qualified leads, quotes, written policies, and retention when enough time has passed.
For an illustration, 200 Homefield leads at the $25 Scale rate cost $5,000. At a 12% planning close rate, that is 24 policies and $208.33 in lead cost per policy. Neither conversion rate nor outcome is promised.
See Homefield pricing and the full calculation · Compare email with direct mail
COMPARING PROVIDERS
Find the insurance lead channel that fits.
EverQuote alternatives
QuoteWizard alternatives
Compare all three
PRACTICAL GUIDES
Put the next step into practice.
Aged insurance leads: questions to ask before buying
How to buy insurance leads for your agency
What makes an insurance lead qualified?
YOUR TERRITORY. YOUR NEXT POLICY.
Your next policy.
Starts with an email.
Let’s check your ZIPs, show you sample insurance replies, and walk through your lead dashboard. Twenty minutes. Your territory, live.
Book a Demo Opens Homefield’s existing booking page.