How was interest captured?
Read the origin alongside the actual request. A form, a call, and a written email conversation contain different context.
SHARED LEADS VS. YOUR AGENCY’S EMAIL LEADS
Shared insurance leads?
Know what you’re buying.
Compare shared quote requests, single-buyer web leads, and Homefield’s email conversations, which are never shared or resold. The useful question is how each source turns into written policies for your agency.
ASK FOR EVIDENCE
Confirm the receiving agency.
| Buyer question | Evidence to request | Homefield’s rule |
|---|---|---|
| Who can receive this inquiry? | Written distribution limits, including buyer count and any carrier-specific restrictions. Shared products can distribute one inquiry among several agencies. | Homefield never shares or resells your qualifying homeowner responses. |
| What exactly is limited? | The provider’s product terms, stating what the buyer limit applies to and for how long. A “single-buyer” label means only what those terms say. | Homefield never shares or resells your leads. This does not restrict homeowners from approaching other businesses independently. |
| What created the request? | The originating message or form, showing the homeowner’s action rather than merely a contact record. | A qualifying homeowner response to approved agency outreach starts the handoff. The original thread accompanies it. |
PUBLISHED PROVIDER OPTIONS
How marketplaces describe their own sharing rules.
A shared product can deliver the same consumer inquiry to more than one buyer. A single-buyer product limits distribution according to that provider’s written product terms. Check the recipient limit, resale rules and any carrier restrictions for the specific product; a label alone does not establish those conditions.
A Homefield email lead starts with an explicit written request from a homeowner in the agency’s agreed service area. Homefield supports your agency’s outreach and delivers the conversation with its thread attached. Homefield does not provide live transfers or sell raw email lists.
ANY LEAD SOURCE
Six things to check in a provider’s terms.
Is the buyer limit written into the terms?
Look for the maximum number of buyers, any carrier rule, and the resale policy in the product terms, not only in a sales conversation.
Which responses qualify as valid leads?
Review duplicates, service area, invalid contacts, and the window for requesting a credit.
What are the real costs?
Include onboarding, deposits, recurring fees, lead spend, and your team’s follow-up time.
How quickly can I start?
Confirm the provider’s launch time and supply. With Homefield, first qualified conversations follow once sending starts; timing and volume are not promised.
What contact is permitted?
Check the source documentation and your obligations before using any phone number or sending follow-up.
YOUR OWN NUMBERS
Compare cost per written policy.
A lower lead price can still produce a higher acquisition cost if fewer leads convert. Compare each source in your agency’s own records over the same period: lead spend, qualified leads, quotes, written policies, and retention when enough time has passed.
Compare cost per written policy using your own close rate for each source; the pricing page has a calculator.
PRACTICAL GUIDES
Put the next step into practice.
Aged insurance leads: checks to make before buying
YOUR LEADS. YOUR NEXT POLICY.
Your next policy.
Starts with an email.
Discuss your proposed region, the monthly conversation volume your staff can manage, and who will own follow-up. We can explore how Homefield fits those needs and walk through the agency workflow together.
Book a Demo Opens Homefield’s existing booking page.