Independent agencies
Start a coverage comparison under your own agency identity, then quote the carriers that fit the homeowner’s needs.
INSURANCE LEADS FOR AGENTS
Exclusive insurance leads.
Built around the home.
Homefield generates exclusive home insurance leads by sending agency-approved emails to homeowners in your territory. A qualified lead is an interested homeowner’s reply asking about a quote, pricing, coverage, or a follow-up conversation. Each reply goes only to your agency, with the complete email thread.
HOMEFIELD AT A GLANCE
Exclusive insurance leads, explained.
| Question | Answer |
|---|---|
| Who is it for? | Independent agencies, captive agents, and P&C offices that write homeowners insurance. |
| What creates a lead? | A homeowner replies with interest to an email approved by your agency. |
| Is it shared? | No. Homefield never shares or resells the qualified reply. One Homefield home insurance agency serves each assigned ZIP. |
| What does it cost? | $35 per lead for 60–99 leads per month; $30 for 100–199; $25 for 200+. |
| What is the minimum? | 60 leads per month, starting at $2,100. |
| Where do replies arrive? | Your dashboard and email, with the agent copied on every email. |
| How is renewal timing determined? | A modeled window based on the closing anniversary, not a verified policy expiration date. |
Homeowners can still shop independently. Learn about Homefield or review current pricing and plan details.
Homefield is an independent provider, not affiliated with or endorsed by Allstate or Farmers. Carrier names describe the agencies this page is written for; they do not imply approved-vendor status, marketplace participation, or eligibility for carrier funding.
THE PRODUCT
An insurance lead starts with a reply.
A homeowner in your territory replies to your agency’s email asking for a home insurance quote, coverage comparison, pricing, or a follow-up conversation. Bounces, auto-replies, opt-outs, duplicates, wrong contacts, out-of-territory replies, and declines are not billed.
Home insurance is our focus. We generate email replies from homeowners; we do not sell insurance policies or consumer quotes.
Your agency stays in the conversation.
Manage replies, track analytics, and set AI auto-replies in the Homefield dashboard. The agent is CC’d on every email. Qualified records can also reach your inbox, Slack, and CRM. A practical guide covers managing replies in one inbox.
FIND THE RIGHT FIT
A lead program for your agency.
Captive agents
Use an office identity and sequence you approve. Check carrier marketing requirements before approving outreach.
Home + auto offices
Start with a home insurance conversation. An approved bundle invitation can open a second conversation when the homeowner is interested.
EXPLORE HOMEFIELD
Choose the question you want answered.
Home insurance leads
Insurance email leads
Shared or exclusive?
Pricing
Home + auto
A sample lead
TERRITORY & TIMING
One agency per ZIP. About 21 days to launch.
Typical territories cover 100–500 populated ZIP codes, subject to availability. While your account is active and in good standing, no other Homefield home insurance agency campaigns in your assigned territory. We prepare sending infrastructure and your audience before first leads typically arrive around day 21. The insurance email leads page explains how approved emails become qualified replies.
Exclusivity applies within Homefield’s network. Homeowners remain free to compare agencies on their own. Check ZIP availability.
COMPARING PROVIDERS
Find the insurance lead channel that fits.
EverQuote alternatives
QuoteWizard alternatives
Compare all three
For the wider picture, compare email, mail and shared leads side by side.
EverQuote and QuoteWizard are named only to identify the services being compared. Homefield is not affiliated with either company.
PRACTICAL GUIDES
Put the next step into practice.
A lead-generation plan for independent insurance agents
Read the lead-generation plan for independent insurance agents.
Build a practical insurance agency lead budget
Track insurance leads from first reply to written policy
Read how to track insurance leads from first reply to written policy.
Change lead providers with a controlled trial
Plan the overlap, the lead cap and the comparison before switching from another lead provider.
Plan homeowner email your agency can stand behind
What to know about homeowner email marketing for agencies.
FOR YOUR AGENCY
Start with your agency’s workflow.
Farmers agents
Allstate agents
New agencies
Check your budget and follow-up readiness before buying leads.
Homefield is an independent provider, not affiliated with or endorsed by Allstate or Farmers. Carrier names describe the agencies this page is written for; they do not imply approved-vendor status, marketplace participation, or eligibility for carrier funding.
BUILD A MEASURABLE PROGRAM
From lead strategy to written policies.
Choose your channels
Measure conversion
Calculate insurance lead conversion rates with consistent definitions.
Compare handoffs
YOUR TERRITORY. YOUR NEXT POLICY.
Your next policy.
Starts with an email.
Let’s check your ZIPs, show you sample insurance replies, and walk through your lead dashboard. Twenty minutes. Your territory, live.
Book a Demo Opens Homefield’s existing booking page.