Independent agencies
Start a coverage comparison under your own agency identity, then quote the carriers that fit the homeowner’s needs.
INSURANCE LEADS FOR AGENTS
Homefield insurance leads:
what your agency gets and what it costs.
Homefield Email provides home insurance leads for independent agencies, captive agents, and P&C offices through managed email campaigns. Your agency reviews the audience and campaign before outreach begins. A qualified lead starts with a homeowner’s response asking about a quote, pricing, coverage, or a follow-up conversation. Each conversation includes the complete email thread and is never shared or resold by Homefield.
HOMEFIELD AT A GLANCE
Your agency’s email leads, explained.
| Question | Answer |
|---|---|
| Who is it for? | Independent agencies, captive agents, and P&C offices that write homeowners insurance. |
| What creates a lead? | The homeowner must make a written request for a home insurance quote, coverage comparison, pricing, or a follow-up conversation, and meet the agreed service-area criteria. |
| Is it shared? | No. Homefield never shares or resells the qualified conversation. Multiple agencies may serve the same region. Homefield applies its homeowner-assignment rules as described in its Terms. |
| What does it cost? | $29 per lead for 75–99 leads per month; $28 for 100–199; $27 for 200–399. Pricing for 400+ leads per month is custom and agreed in writing. |
| What is the minimum? | 75 leads per month, starting at $2,175. |
| Where do conversations arrive? | Your dashboard and email, with the agent copied on every email. |
| How is renewal timing determined? | A modeled window based on the closing anniversary, not a verified policy expiration date. |
Homeowners can still shop independently. Learn about Homefield or review current pricing and plan details.
Homefield is an independent provider, not affiliated with or endorsed by Allstate or Farmers. Carrier names describe the agencies this page is written for; they do not imply approved-vendor status, marketplace participation, or eligibility for carrier funding.
THE PRODUCT
An insurance lead starts with a conversation.
A homeowner within your region answers your agency’s email asking for a home insurance quote, coverage comparison, pricing, or a follow-up conversation. Homefield does not bill for declines, opt-outs, automated responses, undelivered email, duplicates, wrong contacts, or contacts outside the agreed service area.
Home insurance is our focus. We generate email conversations from homeowners; Homefield sells no insurance policies or consumer quotes.
Your agency stays in the conversation.
Manage conversations, track analytics, and set Auto responses in the Homefield dashboard. The agent is CC’d on every email. Qualified records can also reach your inbox and your Slack channel. A practical guide covers managing conversations in one inbox.
FIND THE RIGHT FIT
A lead program for your agency.
Captive agents
Review your office identity and email sequence with us. Check your carrier’s marketing requirements and ask for any needed changes.
Home + auto offices
Start with a home insurance conversation. An approved bundle invitation can open a second conversation once the homeowner becomes interested.
EXPLORE HOMEFIELD
Choose the question you want answered.
Home insurance leads
Insurance email leads
Who receives each lead?
Pricing
See published lead rates, custom pricing for 400+, and the policy-cost calculator.
Home + auto
A sample lead
TARGETING & TIMING
Your service area. Setup first, then conversations.
Your service area is agreed during onboarding, based on your agency’s needs and the eligible homeowner audience. Homefield never shares or resells your leads. Sending setup and audience preparation come before outreach. First qualified conversations follow once sending starts; timing and volume are not promised. The insurance email leads page explains how approved emails become qualified conversations.
Other Homefield agencies may serve the same region. Homefield’s homeowner-assignment rules limit Homefield’s own outreach only; homeowners remain free to compare agencies on their own. Discuss your campaign with Homefield.
PRACTICAL GUIDES
Put the next step into practice.
A lead-generation plan for independent agencies
Track insurance leads from first conversation to written policy
Read how to track insurance leads from first conversation to written policy.
Plan homeowner email your agency can stand behind
What to know about homeowner email marketing for agencies.
FOR YOUR AGENCY
Start with your agency’s workflow.
Farmers agents
Allstate agents
New agencies
Check your budget and follow-up readiness before buying leads.
Homefield is an independent provider, not affiliated with or endorsed by Allstate or Farmers. Carrier names describe the agencies this page is written for; they do not imply approved-vendor status, marketplace participation, or eligibility for carrier funding.
BUILD A MEASURABLE PROGRAM
From lead strategy to written policies.
Choose your channels
Measure conversion
Calculate insurance lead conversion rates with consistent definitions.
YOUR LEADS. YOUR NEXT POLICY.
Your next policy.
Starts with an email.
Discuss your proposed region, the monthly conversation volume your staff can manage, and who will own follow-up. We can explore how Homefield fits those needs and walk through the agency workflow together.
Book a Demo Opens Homefield’s existing booking page.