EMAIL. LEAD PROTECTION. BILLING. ANSWERS.
Insurance email leads.
Questions from agencies.
Get to know Homefield Email: the service, the dashboard, and the work your agency handles. For a concise overview, visit Homefield insurance leads; for campaign details, explore managed email lead generation.
What is Homefield Email?
Homefield Email is the Homefield service at homefieldemail.com, operated by Homefield Growth LLC. It provides managed email lead generation for agencies that write homeowners insurance. Agencies review their campaigns and use the Homefield dashboard to handle homeowner conversations and review team performance. Homefield does not sell insurance policies.
How do the dashboard and agent’s inbox work together?
You can manage homeowner conversations in the dashboard, while the agent remains copied on every email. New leads can also post to your Slack channel, and each producer can get a morning email of conversations still waiting.
Can I set Auto responses?
Yes. Set Auto responses in your Homefield dashboard to help handle ongoing email conversations. The agent is copied on every email. The interactive platform preview uses example data and does not send real messages.
Can I pause follow-up until a homeowner is ready?
Use Nurture to choose a return date and, if helpful, a check-in email. While the lead is in Nurture, it is off the active Leads board and waiting count, and automatic follow-ups stop. On the chosen day it returns with a reminder. If the homeowner responds sooner, it returns immediately and the scheduled check-in is canceled. Explore the Nurture example.
Who is Homefield for?
Homefield is an email lead platform for home insurance agencies, including independent agencies, captive agents, and P&C offices. We help your agency run email campaigns for homeowners in its agreed service area and deliver qualified conversations. This website is for agencies buying marketing services, not homeowners buying insurance.
What are Homefield’s minimum volume and cancellation terms?
The 75 and 100 plans are month-to-month. The 200 Plan covers 200–399 leads per month, requires a three-month commitment, and renews every three months. Pricing for 400+ leads per month is custom. The minimum is 75 leads per month, starting at $2,175/month. You pay for qualified leads and can set a monthly lead cap at or above that minimum. The 75 and 100 plans can be canceled with 30 days’ written notice. For the 200 Plan, give written notice at least 30 days before the current three-month term ends to stop renewal; service ends when that term finishes. Homeowner assignment is governed by the Terms.
When does lead delivery usually begin?
First qualified conversations follow once sending starts, after setup and onboarding review; timing and volume are not guaranteed.
Which details should my office prepare for onboarding?
Bring your business name, sender details, service area, and any agency or carrier requirements to a 30-minute onboarding call. We’ll review the emails together and help with the audience and sending setup. You can review the conversations and ask for changes as you go.
Can I see the emails before they send?
Yes. We review the email sequence together during onboarding. You can see the full email threads in Conversations and ask us for changes or a pause whenever needed.
Which conversations do I pay for?
Only conversations where a homeowner within your region asks in writing for a home insurance quote, a coverage comparison, pricing, or a follow-up conversation. Responses without one of those requests are not billed; that includes declines, opt-outs, automated responses, undelivered email, duplicates, wrong contacts, and responses from outside the agreed service area.
What if conversations start to look weaker?
Tell us and we re-cut the targeting. If a billed conversation did not meet the qualified-lead definition, you can ask for a review under section 6 of the Terms.
What close rate should I expect?
Homefield does not publish a close-rate figure. Close rates depend on your follow-up, carrier fit and pricing. Use the calculator on the pricing page with your agency’s own rate.
Do leads say what they want?
Yes. You receive the homeowner’s actual response and full email thread. They may ask for a home insurance quote, a coverage comparison, or a review before renewal. Any follow-up should stay relevant to what the homeowner requested and respect opt-outs.
Do you scrub the phone numbers against Do Not Call?
No. A phone number in a lead record is supplemental information from licensed public-record sources, provided as a convenience alongside the conversation. We make no representation about whether a number appears on the National Do Not Call Registry, a state registry, or any wireless list, and any Do Not Call label shown beside a number repeats what the source list reported and is not a Homefield verification. Before you dial or text, do your own research and scrub against the registries that apply to you. The Terms spell this out.
Who is the sender on these emails?
Your agency. We help with campaign setup and sending, while you review the emails during onboarding and in the Conversations portal. Ask us for changes or a pause whenever needed. Your agency is responsible for its marketing and carrier requirements. Under FTC guidance, both the promoted business and its email provider may be responsible.
What happens to leads I don't close?
Homefield does not resell the delivered lead or conversation. Further contact must respect homeowner opt-outs. The Terms explain homeowner assignment, your agency’s permitted use, and record retention.
How does Homefield protect my leads?
Homefield never shares or resells your leads. Multiple agencies may serve the same region. Homefield applies its homeowner-assignment rules as described in its Terms. This protection applies within the Homefield network; it does not prevent homeowners from shopping elsewhere.
How do we choose the campaign area?
Your service area is selected during onboarding to match the homeowners your agency can serve. We agree on its boundaries and check whether it includes enough eligible homeowners for your campaign. Your lead volume and price per lead are shown on the pricing page.
Can Homefield work with multiple agencies in one region?
Multiple agencies may serve the same region. Homefield applies its homeowner-assignment rules as described in its Terms. Homefield never shares or resells your leads.
Can I expand later?
Discuss additional locations with Homefield when your agency is ready to serve them. We review homeowner audience fit, campaign volume, and your approved targeting before changing the campaign.
What rules do these emails follow?
Your agency reviews its emails and is responsible for meeting its marketing and carrier requirements. We help with sender details, postal addresses, subject lines, unsubscribe controls, and suppression. If something needs correcting, ask us for a change or pause. Both parties retain their legal responsibilities; our Terms and CAN-SPAM section explain more.
Do the emails come from my business or from you?
Yours. During onboarding, you review dedicated sending domains and your agency’s sender identity. The message identifies your business, and the homeowner can respond directly to that agency conversation.
Will this hurt my business's email domain?
Your everyday domain is not used for these campaigns. Outreach runs on separate, dedicated sending domains we register for your campaign, with the sender identity reviewed during onboarding, so your everyday business email is unaffected. Your own email keeps working exactly as it does today.
How do homeowners' addresses get sourced?
Public property and ownership records are paired with licensed contact information, then checked against suppression lists. Home insurance targeting uses region, estimated home value, home age, ownership length, owner-occupancy, and a modeled renewal window. We do not use auto-policy or vehicle data.
How am I billed?
We bill twice monthly, on the 1st and 15th, in arrears for qualified leads already incurred during the preceding billing period (approximately two weeks). If either date falls on a Saturday or Sunday, billing occurs on the next business day. Invoices reflect billable leads already incurred and your agreed rates, are itemized by lead quantity and rate, and are due on receipt. Each lead and its full conversation are provided as each record reaches your team.
Can I dispute a lead?
Yes. If a billed lead shouldn't have qualified — wrong service area, no explicit written request, a misread response — flag it and we review the thread. If the review confirms the lead did not qualify, its charge is reversed on your next invoice. The evidence is the written response itself.
Can I set a monthly cap?
Yes. Choose a monthly lead cap of at least 75 leads that matches your follow-up capacity, and we pace email sending toward it. If a month still runs over the cap, the rollover rule in the Terms applies: the extra leads count toward the following month’s agreed volume while your account stays active, and each lead is billed only once.
How does CAN-SPAM apply to our email campaigns?
Campaign copy is reviewed during onboarding. Your agency is the sender and can review email threads in the Conversations portal and request changes. See our CAN-SPAM section for sender, content, and opt-out requirements, plus the FTC’s guidance.
YOUR LEADS. YOUR NEXT POLICY.
Your next policy.
Starts with an email.
Discuss your proposed region, the monthly conversation volume your staff can manage, and who will own follow-up. We can explore how Homefield fits those needs and walk through the agency workflow together.
Book a Demo Opens Homefield’s existing booking page.