ABOUT HOMEFIELD
Insurance leads.
Built on a conversation.
Homefield is a managed email lead platform for home insurance agencies. We send agency-approved emails to homeowners and deliver qualified, exclusive replies to the agency that started the conversation.
WHO WE ARE
A focused lead platform for insurance agencies.
Homefield is operated by Homefield Growth LLC and was founded by Brian Zatulove. Our focus is helping agencies that write homeowners insurance start relevant conversations in the territories they serve.
Homefield manages the email campaign. Your agency approves its identity and message, follows up with interested homeowners, and handles insurance advice, quoting, and policy placement. Homefield is a lead-generation provider, not an insurance carrier or a consumer quote marketplace.
THE PRODUCT AT A GLANCE
What your agency receives.
| Question | Homefield |
|---|---|
| How are leads generated? | Agency-approved outbound email campaigns invite homeowners to discuss home insurance. Interested replies become qualified leads. |
| What counts as qualified? | A homeowner in the agreed territory asks about a home quote, coverage comparison, pricing, or a follow-up conversation. |
| Are leads exclusive? | Each qualified reply goes only to your agency. Homefield does not share or resell it. Assigned territory is protected within Homefield’s home insurance program. |
| How do agents work replies? | The dashboard supports reply management, campaign analytics, and AI auto-replies. The agent is copied on every email. |
| What does it cost? | $35 per lead for 60–99 per month, $30 for 100–199, and $25 for 200+. The monthly minimum is 60 leads, starting at $2,100. |
| Which insurance lines fit? | Homeowners insurance is the focus. Agencies can explore a relevant home-and-auto bundle with an interested homeowner. There is no standalone auto, life, or health lead product. |
Explore insurance leads · View current pricing · See sample lead records
CLEAR EXPECTATIONS
Understand the outreach before you buy.
Does Homefield know a homeowner’s actual renewal date?
Renewal outreach uses a modeled window based on the home’s closing anniversary. It is an estimate, not verified policy-expiration data. The homeowner or the agency confirms actual timing during the conversation.
Does exclusive mean the homeowner cannot shop elsewhere?
No. Homefield delivers each qualified reply to one agency and protects assigned territory within its own program. A homeowner remains free to compare other agencies independently.
Is Homefield approved or endorsed by an insurance carrier?
Homefield is an independent provider. References to Farmers, Allstate, or other carriers describe agency audiences; they do not imply carrier endorsement, approved-vendor status, or reimbursement eligibility. Each agency confirms its own marketing requirements.
Are the examples and close rates actual customer results?
Sample conversations are illustrative. The 12% close rate used in planning examples is an assumption, not a measured customer average or a promised result. Use your agency’s actual results to evaluate performance.
CONTACT HOMEFIELD
Talk with the team behind the platform.
For product questions, contact brian@homefieldemail.com or book a demo and territory check. Review how the service works, our terms, privacy policy, and refund policy before starting.
YOUR TERRITORY. YOUR NEXT POLICY.
Your next policy.
Starts with an email.
Let’s check your ZIPs, show you sample insurance replies, and walk through your lead dashboard. Twenty minutes. Your territory, live.
Book a Demo Opens Homefield’s existing booking page.