ABOUT HOMEFIELD EMAIL
Insurance leads.
Built on a conversation.
Homefield Email is the Homefield platform at homefieldemail.com, operated by Homefield Growth LLC for home insurance agencies. We help agencies run homeowner email campaigns and deliver qualified homeowner conversations. Homefield never shares or resells those leads.
WHO WE ARE
A focused lead platform for insurance agencies.
Homefield is operated by Homefield Growth LLC and was founded by Brian Zatulove. Our focus is helping agencies that write homeowners insurance start relevant conversations in the service areas they serve.
Homefield helps run your agency’s email campaigns. You review the messaging, ask for changes when needed, and follow up with interested homeowners. Insurance advice, quotes, and policy placement stay with your team. Homefield is a lead-generation provider, not an insurance carrier or a consumer quote marketplace.
THE PRODUCT AT A GLANCE
What your agency receives.
| Question | Homefield |
|---|---|
| How are leads generated? | Agency-approved outbound email campaigns invite homeowners to discuss home insurance. A homeowner’s written request for a quote, coverage comparison, pricing, or follow-up becomes a qualified lead when it meets the agreed service-area criteria. |
| When is a conversation billed? | A homeowner in the agreed service area asks in writing for a home insurance quote, a coverage comparison, pricing, or a follow-up conversation. |
| Does Homefield ever share or resell my leads? | Homefield never shares or resells your qualified conversations. Multiple agencies may serve the same region. Homefield applies its homeowner-assignment rules as described in its Terms. |
| How do agents work conversations? | The dashboard supports conversation management, campaign analytics, and Auto responses. The agent is copied on every email. |
| What does it cost? | $29 per lead for 75–99 per month, $28 for 100–199, and $27 for 200–399. The monthly minimum is 75 leads, starting at $2,175. Pricing for 400+ leads per month is custom and agreed in writing. |
| Which insurance lines fit? | Homeowners insurance is the focus. Agencies can explore a relevant home-and-auto bundle with an interested homeowner. There is no standalone auto, life, or health lead product. |
Explore insurance leads · View current pricing · See sample lead records
HOW HOMEFIELD IS BUILT
What makes Homefield its own product.
| What we do | What it means for your agency |
|---|---|
| Shared regions, protected homeowners | Multiple agencies may serve the same region. Homefield applies its homeowner-assignment rules as described in its Terms. |
| Your agency reviews the campaign | Review your sender details, audience and email sequence during onboarding. Follow the full threads in Conversations and ask us for changes as you go. |
| Only explicit requests are billed | A written request for a home insurance quote, a coverage comparison, pricing, or a follow-up conversation. Responses without one of those requests are not billed. |
| Your agent is copied on every email | Work from the dashboard or your regular inbox. |
| Auto responses you control | Optional, written to your instructions, limited to acknowledging the homeowner and arranging the next step. |
| A Scorecard for every producer | Leads, answered rate, median first response, waiting conversations, wins and revenue by person. |
| Team tools | Lead routing across producers, Quick responses, an activity history, a daily lead digest and a morning reminder for conversations awaiting an answer. |
| Timing shown as an estimate | Renewal timing is modeled from the home’s public-record closing anniversary and shown to your agency as an estimate, not a confirmed renewal date. |
| Phone numbers labeled, not promised | Phone numbers are supplemental and are not represented as screened against Do Not Call registries. |
| One platform, several industries | The same workspace serves insurance, real estate and home services businesses. |
| Clear commitments | 75-lead monthly minimum, billing twice monthly in arrears, month-to-month on the 75 and 100 plans. |
Homefield is an independent provider, not affiliated with or endorsed by any insurance carrier or lead vendor.
CLEAR EXPECTATIONS
Understand the outreach before you buy.
Does Homefield know a homeowner’s actual renewal date?
Renewal outreach uses a modeled window based on the home’s closing anniversary. It is an estimate, not verified policy-expiration data. The homeowner or the agency confirms actual timing during the conversation.
Can the homeowner still shop elsewhere?
Yes. A homeowner remains free to compare other agencies independently. Homefield never shares or resells your leads.
Is Homefield approved or endorsed by an insurance carrier?
Homefield is an independent provider. References to Farmers, Allstate, or other carriers describe agency audiences; they do not imply carrier endorsement, approved-vendor status, or reimbursement eligibility. Each agency confirms its own marketing requirements.
Are the examples actual customer results?
Sample conversations are illustrative. Homefield does not publish a close-rate figure; use your agency’s actual results to evaluate performance.
CONTACT HOMEFIELD
Talk with the team behind the platform.
For product questions, contact brian@homefieldemail.com or Book a Demo. Review how the service works, our terms, privacy policy, and refund policy before starting.
YOUR LEADS. YOUR NEXT POLICY.
Your next policy.
Starts with an email.
Discuss your proposed region, the monthly conversation volume your staff can manage, and who will own follow-up. We can explore how Homefield fits those needs and walk through the agency workflow together.
Book a Demo Opens Homefield’s existing booking page.