Insurance leads for Allstate agents.
Add a direct conversation.

An Allstate agency may already use referrals, search inquiries, or purchased leads. Before adding another source, identify what is missing: home insurance interest, usable conversation context, or opportunities that match the team’s staffed hours and quoting process.

The Allstate Lead Marketplace website describes a multiple-vendor platform offering internet leads and live call transfers, among other services (checked October 3, 2026). That is a description of the marketplace’s products, not a finding that every listing has the same sharing rules or suitability for your agency.

Homefield is an independent provider, not affiliated with or endorsed by Allstate or Allstate Lead Marketplace. This page does not imply approved-vendor status, marketplace participation, or eligibility for carrier funding.

• A web inquiry: review the submitted details, requested product, and contact process permitted by the source. Confirm the sharing terms of that particular product.
• A live call: have an appropriate team member available for the conversation and understand what makes the call billable.
• A Homefield email conversation: read the homeowner’s words and answer the actual request before moving into your quoting workflow.

Homefield generates qualified home insurance conversations through managed email. It does not deliver live transfers. The full thread makes the original outreach and the homeowner’s response visible, so a producer can continue the conversation with context. Explore the Homefield insurance lead service.

The emails come from your agency. Homefield helps run the campaign with messaging you review during onboarding. When a homeowner responds asking for a quote, a coverage comparison, pricing, or a follow-up conversation, that conversation becomes your agency’s lead. Homefield never shares or resells it. Multiple agencies may serve the same region. Homefield applies its homeowner-assignment rules as described in its Terms. The homeowner can still contact other agencies independently.

Outreach can use an estimated renewal window derived from a home’s closing anniversary. This is a timing model, not access to the homeowner’s actual policy data. Ask the homeowner to confirm the policy’s actual renewal date before planning a quote around a specific date.

Conversations and campaign analytics are available in the dashboard, and your agent stays CC’d on emails. Confirm carrier marketing requirements through your agency’s normal review process when reviewing a campaign.

If one producer is handling incoming calls, assign a separate owner or scheduled review periods for email conversations. Provide a backup for absences and a visible status so two staff members do not send conflicting responses.

Make the first task small: read the thread, answer the request, and record the next action. Then collect any remaining quote information through the agency’s approved process. The email follow-up guide shows how to continue the conversation without assuming that an interested response represents a completed application.

• 75–99 leads: $29 each.
• 100–199 leads: $28 each.
• 200–399 leads: $27 each.
• 400+ leads per month: custom pricing agreed in writing.

The monthly minimum is 75 leads, starting at $2,175/month. The 75 and 100 plans are month-to-month. The 200 Plan covers 200–399 leads per month, requires a three-month commitment, and renews every three months. Compare the minimum with the people and time available to work the conversations. Review pricing plus the policy-cost calculation using your own conversion assumptions; projected outcomes are not performance guarantees.

Track Homefield email conversations as their own source instead of merging them with web leads or calls. Compare completed quotes, written policies, unresolved opportunities, and spend over similar observation periods. Use the same conversion-rate definitions across sources. Record carrier fit and missed follow-up separately from the provider’s qualification rules.

Use the lead tracking workflow to see whether the added channel is producing workable conversations. Bring your current lead mix, staffing plan, and service area to a demo to review fit before choosing volume.