Claim your territory.
Choose 100–500 ZIP codes. They’re reserved for your home insurance agency while you’re active.
EXCLUSIVE INSURANCE LEADS. A CLEAR PROCESS.
Three steps to launch.
Then email does its work.
Choose your territory. Approve your email sequence. We find relevant homeowners, send the emails, qualify the replies, and put every conversation into your Homefield dashboard.
FROM TERRITORY TO QUOTE REQUEST
You grow your agency.
We start the conversations.
Homefield brings homeowner data, email sending, and reply management together. We run personal email campaigns in your agency’s name. Your team takes over when a homeowner raises their hand.
Send the right email.
Personal emails in your agency’s name, timed to modeled home insurance renewal windows and relevant coverage-review opportunities.
Get the interested replies.
We qualify each reply and deliver the record within minutes. Manage it in your dashboard, with email, Slack, and CRM delivery keeping your team connected.
PERSONAL EMAIL, IN YOUR NAME
It reads like an email.
Because it is one.
A short email in your agency’s name invites a homeowner to compare coverage. A qualified lead starts when the homeowner replies with interest.
- Three short emails over 14 days
- Your agency identity and word-for-word copy approval
- Separate sending domains; your everyday domain isn’t used for campaigns
- A reply stops the original outreach sequence
- Every interested reply arrives with its complete email thread
Weighing your options first? Start with planning your own homeowner email campaign, or compare email, mail and shared leads side by side.
OUTBOUND EMAIL EXAMPLE↗
- From
- Your local insurance agency
- To
- Dana · homeowner
- Subject
- A quick look before your policy renews?
Hi Dana,
If our records are right, your homeowner’s policy may be coming up for renewal. We’re a local independent agency and would be happy to run a coverage comparison.
It takes about ten minutes and there’s no obligation. Want us to take a look?
— Your local agency
Illustrative body copy. Live campaigns use your approved identity and required email footer.PROPERTY CONTEXT. YOUR INSURANCE AUDIENCE.
Start broad.
Send with a reason.
We build your email audience from licensed homeowner records, filtered around your agency’s territory and property criteria.
ZIP code
Send only within the ZIPs assigned to your agency.
Estimated home value
Match outreach to the property values you want to serve.
Home age
Use build year and property records to shape your agency’s property criteria.
Modeled renewal window
Use the closing anniversary to estimate a relevant home insurance outreach window.
Ownership length
Reach long-tenured owners at a relevant moment.
Property details
Use available property context to prepare for a relevant coverage conversation.
Agency-approved criteria
Review the property filters and campaign copy before your emails go out.
Owner-occupancy
Focus outreach on the homeowner audience your agency serves.
These are modeled signals, not confirmed facts about a household’s current plans. A homeowner’s interested reply is what makes the lead qualified.
FROM SETUP TO YOUR FIRST REPLY
About 21 days.
Here’s where they go.
- DAY 0
Choose your ZIPs.
Confirm your territory and approve your sender identity, copy, and targeting at onboarding.
- DAYS 1–14
Prepare the campaign.
Homefield prepares dedicated sending domains and your homeowner email audience.
- DAY 15
Your emails go out.
Personal email sequences begin, timed to the relevant homeowner windows.
- AROUND DAY 21
The replies arrive.
Interested responses are qualified and delivered, ready for follow-up in the dashboard.
Then we keep the emails working.
Ongoing sending reaches new homeowner windows. Targeting is reviewed monthly, your dashboard tracks campaign analytics, and your agent stays copied on every email. Use these milestones to plan your lead budget around this timeline.
THE WORK BEHIND EVERY SEND
We handle the email operations.
Reply qualification
We review replies for actual interest. Bounces, auto-replies, opt-outs, duplicates, wrong contacts, out-of-territory replies, and declines are excluded from billing. To turn a lead price into a cost per written policy with your own close rate, use the insurance lead ROI calculator.
Storm-related outreach
Where applicable rules allow, relevant wind and hail events can prompt an additional coverage-review email in your territory, using copy you approve. The email does not assume that a property was damaged, that a loss is covered, or that the homeowner needs a claim, and it does not offer claim or adjusting help. Qualified storm-wave replies are billed at your regular lead rate. See how storm-related outreach fits with renewal and coverage-review campaigns.
Sending practices
Approved sender identity, a postal address, working unsubscribe links, and maintained suppression lists support the campaign. Your business remains responsible for its marketing obligations under the existing Homefield terms.
CAN-SPAM COMPLIANCE
Responsible email outreach.
Clear responsibilities.
Your agency approves its sender identity, copy, and targeting before launch. Review the full message, including its footer, and provide your current business address, licensing details, and carrier marketing requirements.
Captive offices can also read the planning pages on leads for Allstate agents and on Farmers agency leads. Homefield is an independent provider, not affiliated with or endorsed by Allstate or Farmers. This page does not imply approved-vendor status, marketplace participation, or eligibility for carrier funding.
CAN-SPAM applies to commercial email, including business-to-business messages. The FTC identifies these core requirements:
Honest sender & content
Use accurate From, Reply-To, and routing information. Match the subject to the message. Clearly identify advertising and include a valid physical postal address.
A clear way to opt out
Offer an easy way to stop all marketing emails, without a fee or extra personal information beyond an email address. Keep the mechanism working for 30 days after sending and honor requests within 10 business days.
Accountability after sending
Do not sell or transfer opted-out addresses except to help comply with the law. Both the promoted business and its email provider may be responsible; outsourcing does not eliminate that responsibility.
Read the FTC’s CAN-SPAM compliance guide. Reviewed September 17, 2026.
Received an email and want it to stop? Use the message’s opt-out instructions or contact brian@homefieldemail.com with the receiving email address. See our Privacy Policy and Terms of Service for homeowner choices and campaign responsibilities.
Inside your agency, every opt-out and decline still needs an owner. See handling opt-outs and declines in your reply workflow.
An email reply is not blanket permission to call or text. Your agency must evaluate the requirements for its industry, location, and follow-up methods. This section describes requirements; it is not a compliance certification.
YOUR TERRITORY. YOUR NEXT POLICY.
Your next policy.
Starts with an email.
Let’s check your ZIPs, show you sample insurance replies, and walk through your lead dashboard. Twenty minutes. Your territory, live.
Book a Demo Opens Homefield’s existing booking page.