Approve the campaign
Choose your territory and approve your agency’s sender identity, subject lines, and email copy. Dedicated sending domains support the campaign.
EMAIL LEAD GENERATION FOR INSURANCE AGENTS
Insurance email leads.
A reply. A real starting point.
Homefield sends personal emails to homeowners in your agency’s name. An interested reply becomes an exclusive home insurance lead you can manage in your dashboard.
WHAT YOU BUY
An interested reply, with the full conversation.
A homeowner in your territory replies to your agency’s email asking for a home insurance quote, coverage comparison, pricing, or a follow-up conversation. Bounces, auto-replies, opt-outs, duplicates, wrong contacts, out-of-territory replies, and declines are not billed.
This is a managed outbound email program. Homefield builds the audience and runs the approved sequence. You pay for qualified replies, rather than purchasing a raw email address list or paying for every send.
FROM SEND TO FOLLOW-UP
One email platform for the whole conversation.
Send at a relevant time
The first email aims to reach a homeowner 30–45 days before a modeled home renewal window. Three short messages run over 14 days unless the homeowner replies. See how we model the renewal window.
Qualify the reply
Interested replies are delivered with the full thread. Bounces, automated responses, unsubscribes, and declines are excluded from billing. Learn what makes an insurance lead qualified.
Manage the conversation
Work replies in the dashboard. The agent is CC’d on every email, so your existing inbox stays connected.
Set AI auto-replies
Use the dashboard to set AI auto-replies for ongoing conversations while keeping the agent copied. They acknowledge the homeowner’s reply and help arrange next steps; coverage, pricing, and quoting stay with your licensed team.
Track what matters
Review campaign analytics and track qualified leads, quotes, and written policies in your agency’s records.
COMPARE THE FORMATS
Email delivery is not the same as an email-generated lead.
| Lead format | How interest is created | What to check |
|---|---|---|
| Purchased email list | You receive contact records and run your own outreach. | Data permissions, suppression, sending operations, and who owns follow-up. |
| Web lead delivered by email | A shopper fills out an online quote form; the provider emails the record to an agent. | Source, number of buyers, age, qualification, and permitted contact methods. |
| Homefield email lead | A homeowner replies to a personal email sent in your approved agency identity. | Read the full reply thread, property context, and timing estimate. |
THE PLATFORM
Your agent is always in the loop.
Homefield combines sending, reply management, campaign analytics, and AI auto-replies. Qualified lead records can also be delivered to email, Slack, and a CRM webhook. Explore the email platform or see a sample reply.
PRICING & RESPONSIBILITY
Clear costs. Approved emails.
Starter: $35 per lead for 60–99 exclusive leads per month. Elite Growth: $30 per lead for 100–199. Scale: $25 per lead for 200+. 60-lead monthly minimum, starting at $2,100/month. No contract. Month-to-month.
Your agency approves the outreach and remains responsible for its marketing and follow-up obligations under the terms. A written reply is not a blanket permission to call or text. Honor opt-outs and evaluate the requirements for any follow-up method.
See pricing and expected cost per policy, or estimate your own cost per written policy.
PRACTICAL GUIDES
Put the next step into practice.
Home insurance email templates that start a useful conversation
How to follow up with insurance email leads
Manage homeowner email replies without losing the conversation
YOUR TERRITORY. YOUR NEXT POLICY.
Your next policy.
Starts with an email.
Let’s check your ZIPs, show you sample insurance replies, and walk through your lead dashboard. Twenty minutes. Your territory, live.
Book a Demo Opens Homefield’s existing booking page.