Review the campaign
Choose your service area and review your agency’s sender identity, subject lines, and email copy. Dedicated sending domains support the campaign.
MANAGED OUTREACH. WRITTEN HOMEOWNER INTEREST.
Homefield insurance email leads,
managed for your agency.
Homefield Email helps insurance agencies run homeowner email campaigns. We help with setup and sending; you review the messaging and handle insurance advice and quotes. The product combines managed outreach with a dashboard for the resulting homeowner conversations; it is not a list of email addresses for your staff to contact.
WHAT YOU BUY
You pay for a homeowner’s written request.
A homeowner within your region answers your agency’s email asking for a home insurance quote, coverage comparison, pricing, or a follow-up conversation. Homefield does not bill for declines, opt-outs, automated responses, undelivered email, duplicates, wrong contacts, or contacts outside the agreed service area.
This is a managed outbound email program. Homefield helps prepare the audience and supports your agency’s email sequence. You pay for qualified conversations, rather than purchasing a raw email address list or paying for every send.
FROM SEND TO FOLLOW-UP
One email platform for the whole conversation.
Send at a relevant time
The first email aims to reach a homeowner 20–50 days before a modeled home renewal window. Four short messages run over 20 days unless the homeowner responds. See how we model the renewal window.
Qualify the conversation
A conversation qualifies when a homeowner in your service area asks in writing for a quote, a coverage comparison, pricing, or a follow-up conversation, and it is delivered with the full email history. Responses without one of those requests are not billed. Learn what makes an insurance lead qualified.
Manage the conversation
Work conversations in the dashboard. The agent is CC’d on every email, so your existing inbox stays connected.
Set Auto responses
Use the dashboard to set Auto responses for ongoing conversations while keeping the agent copied. They acknowledge the homeowner’s message and help arrange next steps; coverage, pricing, and quoting stay with your licensed team.
Track what matters
Review campaign analytics and track qualified leads, quotes, and written policies in your agency’s records.
WHAT THE LEAD IS
What a Homefield email lead is, and who does what.
| Part of the lead | How Homefield handles it |
|---|---|
| What starts it | A qualifying homeowner response to outreach sent under the sender identity your agency approved. It is not a purchased contact list or a submitted web form. |
| What comes with it | The original thread, property context, and a modeled timing signal. The homeowner confirms the actual renewal date. |
| Who does what | Homefield supports your agency’s outreach and delivers qualifying conversations. Your licensed staff handle insurance discussions, quotations, and policy sales. |
THE PLATFORM
Your agent is always in the loop.
Your team can answer conversations, use Quick responses, and review producer results in the Homefield dashboard. Nurture schedules a return date for a homeowner who wants to talk later. The agent stays copied on every email. Review a sample lead record to see the context delivered with a conversation.
PRICING & RESPONSIBILITY
Clear costs. Approved emails.
$29 per lead for 75–99 leads per month, $28 per lead for 100–199, and $27 per lead for 200–399. 75-lead monthly minimum, starting at $2,175/month. The 75 and 100 plans are month-to-month. The 200 Plan covers 200–399 leads per month, requires a three-month commitment, and renews every three months. Pricing for 400+ leads per month is custom.
Your agency approves the outreach and remains responsible for its marketing and follow-up obligations under the terms. A written response is not a blanket permission to call or text. Honor opt-outs and evaluate the requirements for any follow-up method.
See pricing and the illustrative cost-per-policy calculation.
PRACTICAL GUIDES
Put the next step into practice.
Home insurance sample emails that start a useful conversation
How to follow up with insurance email leads
Manage homeowner email conversations as a team
YOUR LEADS. YOUR NEXT POLICY.
Your next policy.
Starts with an email.
Discuss your proposed region, the monthly conversation volume your staff can manage, and who will own follow-up. We can explore how Homefield fits those needs and walk through the agency workflow together.
Book a Demo Opens Homefield’s existing booking page.