ZIP codes
Only the territory assigned to your agency, selected during onboarding.
HOMEOWNERS INSURANCE LEADS
Home insurance leads.
Timed for a conversation.
Reach homeowners before a modeled renewal window with a personal email from your agency. Pay for qualified replies asking about a quote, pricing, or coverage.
THE TIMING MODEL
How we estimate a renewal window.
We use the home’s public-record closing anniversary to model a potential renewal window, then aim to email 30–45 days before it. This is an estimate, not a confirmed policy expiration date or access to carrier records. A mid-term rewrite or carrier change can move the actual renewal.
Your email should invite a comparison if the timing fits, rather than state that the homeowner’s policy definitely expires on a particular date. You approve every word before sending.
Closing dates come from public property and ownership records; those records are paired with licensed contact information and checked against suppression lists before anything sends. See how homeowner addresses are sourced. For the full process, read how Homefield generates exclusive insurance leads, or see all three campaign types: renewal outreach, coverage reviews and storm follow-up.
ILLUSTRATIVE EMAIL
- From
- Your local insurance agency
- Subject
- A comparison before your home policy renews?
Hi Dana,
If your home insurance renewal is coming up, our local agency would be happy to compare your coverage and run a quote.
Would you like us to take a look?
— Your local agency
Example body only. Live emails include your approved identity and required footer.TARGETING
The property gives us context.
Estimated home value
Property-value criteria help align outreach with the homes your agency serves.
Home age
Build year and available property records provide context for the conversation.
Ownership length
Ownership records help describe the homeowner audience.
Owner-occupancy
Focus on the household and property profile your agency wants to serve.
Modeled renewal window
A closing-anniversary estimate gives the outreach a relevant starting point.
QUALIFICATION
The reply is the evidence.
A homeowner in your territory replies to your agency’s email asking for a home insurance quote, coverage comparison, pricing, or a follow-up conversation. Bounces, auto-replies, opt-outs, duplicates, wrong contacts, out-of-territory replies, and declines are not billed.
Every qualified record includes the reply thread, homeowner contact details, property context, and timing signal. Phone numbers, when present, are supplemental and are not represented as DNC-screened. View an example home insurance lead.
EXCLUSIVITY
The lead and the territory are yours.
One home insurance agency per ZIP within Homefield’s network. Replies generated for your agency are delivered only to you and are never resold. Exclusivity does not mean a homeowner has stopped shopping with other agencies independently.
A do-it-yourself X-date list gives you records to work yourself. Homefield prepares the audience, sends approved emails, and qualifies the interested replies. Compare shared leads, exclusive leads, and email replies.
WHAT YOU RECEIVE
Exclusive home insurance leads, in your agency’s name.
A Homefield home insurance lead is a written reply from a homeowner in your ZIP codes to an email your agency approved and signed, asking for a quote, a coverage comparison, pricing, or a follow-up conversation. It is delivered only to your agency and is never resold.
Each lead arrives with the full reply thread, the homeowner’s name and replying email address, the property address, the estimated home value, and the modeled timing signal. A phone number may be included where available; it is supplemental and not represented as DNC-screened. Qualified replies reach your Homefield dashboard, your inbox, Slack, or your CRM by webhook within minutes of qualification. Open a sample home insurance lead to see every field, or read how insurance email leads for agents work from the sending side.
AGENCY FIT
Who uses home insurance leads from Homefield.
Homefield’s home insurance leads fit agencies that write homeowners coverage and want exclusive, renewal-timed conversations in their own ZIP codes: independent agencies, offices that write home and auto, newer agencies building a first book, and captive agents who have completed their own marketing review.
Independent agencies
A multi-carrier office can answer a homeowner’s request for a coverage comparison and place the risk with the carrier that fits. Build the rest of your plan with lead generation for independent insurance agents.
Home and auto offices
The outreach starts with the home. If the homeowner asks about a bundle in the reply, your team collects vehicle and driver details during follow-up. See how home and auto insurance leads work.
Newer agencies
A 60-lead monthly minimum and month-to-month terms let a newer office size its first campaign to the time it has for follow-up. Start with insurance leads for new agents.
YOUR DASHBOARD
What happens after the reply.
Every qualified reply lands in your Homefield dashboard and your regular inbox with the full thread attached, so your team answers the homeowner directly from your agency’s side of the conversation. Your agent is copied on every email.
The dashboard keeps the reply inbox, campaign analytics and optional AI auto-replies in one place. AI auto-replies follow instructions your agency sets: they acknowledge the homeowner’s reply and help arrange next steps, while coverage, pricing and quoting stay with your licensed team. Tour the reply dashboard, analytics and AI auto-replies, see how to manage homeowner email replies as a team, and review the CAN-SPAM responsibilities for agency email.
LAUNCH & COST
A clear path to the first reply.
Prepare
Approve your sender identity, copy, property criteria, and ZIP-code territory. Sending setup and audience preparation take about two weeks.
Send
Your agency’s three-email sequence runs over 14 days. A reply stops the original sequence; qualified leads typically begin around day 21.
Follow up
Use your dashboard and email inbox to answer promptly, monitor results, and track written policies in your own records.
Starter: $35 per lead for 60–99 exclusive leads per month. Elite Growth: $30 per lead for 100–199. Scale: $25 per lead for 200+. 60-lead monthly minimum, starting at $2,100/month. No contract. Month-to-month. See the full pricing and billing details.
QUESTIONS
Before you buy home insurance leads.
Comparing sources before you commit? The insurance lead buying guide covers terms, credits and the questions to ask, and how to choose a home insurance lead provider compares the main formats. For the wider picture, read the full insurance leads for agents overview.
Are these verified renewal dates?
We use the home’s public-record closing anniversary to model a potential renewal window, then aim to email 30–45 days before it. This is an estimate, not a confirmed policy expiration date or access to carrier records. A mid-term rewrite or carrier change can move the actual renewal.
Can you run storm-related insurance outreach?
Where applicable rules allow, an approved coverage-review sequence can follow relevant wind or hail events. It does not assume damage or a covered claim. See the storm follow-up use case.
Do you guarantee a quote or a written policy?
No. A qualified reply shows interest, not completed underwriting, an appointment, or a sale. We use 12% as a planning close-rate expectation; actual results vary.
Can an agency that writes home and auto use Homefield?
Yes. The outreach remains based on homeowner records and modeled home renewal timing. Read how bundle conversations work. Read the bundle follow-up workflow.
PRACTICAL GUIDES
Put the next step into practice.
Plan home insurance outreach around renewal windows
How a closing-anniversary estimate turns into a send date, and what it can’t tell you. Open the renewal-window outreach guide.
Choose an insurance lead territory your agency can serve
How many ZIP codes to claim, how to group them, and why a ZIP count is not a volume forecast. Open the territory planning guide.
Home insurance email templates that start a useful conversation
Five message bodies, from an estimated renewal window to a quote waiting on information, each matched to what your agency actually knows. Browse the home insurance email templates.
Judge a home insurance lead by what the homeowner actually asked
A scorecard for web forms, live transfers and email replies, with illustrative example replies. Read the insurance lead quality guide.
Turn price per lead and close rate into cost per written policy
Run your own numbers instead of a planning assumption. Use the cost per written policy calculator.
Build a channel mix you can measure
Where renewal-timed email fits next to referrals, web leads and mail. Compare insurance lead generation strategies.
YOUR TERRITORY. YOUR NEXT POLICY.
Your next policy.
Starts with an email.
Let’s check your ZIPs, show you sample insurance replies, and walk through your lead dashboard. Twenty minutes. Your territory, live.
Book a Demo Opens Homefield’s existing booking page.