Region
Only the service area assigned to your agency, selected during onboarding.
HOMEOWNERS INSURANCE LEADS
Home insurance leads.
Timed for a conversation.
Homefield helps your agency reach homeowners by email ahead of a modeled renewal window, with messaging you review during onboarding. You pay per qualified conversation: a homeowner in your service area asking in writing for a quote, a coverage comparison, pricing, or a follow-up conversation.
THE TIMING MODEL
How we estimate a renewal window.
We use the home’s public-record closing anniversary to model a potential renewal window, then help your agency plan email outreach 20–50 days before it. This is an estimate, not a confirmed policy expiration date or access to carrier records. A mid-term rewrite or carrier change can move the actual renewal.
Your email should invite a comparison if the timing fits, rather than state that the homeowner’s policy definitely expires on a particular date. We review the copy together during onboarding, and you can ask for changes as you go.
Closing dates come from public property and ownership records; those records are paired with licensed contact information and checked against suppression lists before anything sends. See how homeowner addresses are sourced. For the full process, read how Homefield generates email leads for your agency, or see all three campaign types: renewal outreach, coverage reviews and storm follow-up.
WHAT WE REVIEW TOGETHER
- Sender identity
- Subject lines
- Body copy and footer
TARGETING
The property gives us context.
Estimated home value
Property-value criteria help align outreach with the homes your agency serves.
Home age
Build year and available property records provide context for the conversation.
Ownership length
Ownership records help describe the homeowner audience.
Owner-occupancy
Focus on the household and property profile your agency wants to serve.
Modeled renewal window
A closing-anniversary estimate gives the outreach a relevant starting point.
QUALIFICATION
The written response documents the homeowner’s interest.
A homeowner within your region answers your agency’s email asking for a home insurance quote, coverage comparison, pricing, or a follow-up conversation. Homefield does not bill for declines, opt-outs, automated responses, undelivered email, duplicates, wrong contacts, or contacts outside the agreed service area.
Every qualified record includes the conversation, homeowner contact details, property context, and timing signal. Phone numbers, when present, are supplemental and are not represented as DNC-screened. View an example home insurance lead.
LEAD PROTECTION
Your lead is never shared or resold.
Homefield never shares or resells your leads. Multiple agencies may serve the same region. Homefield applies its homeowner-assignment rules as described in its Terms. This does not mean a homeowner has stopped shopping with other agencies independently.
A self-managed X-date list gives you records to work yourself. Homefield helps with your audience and email campaigns, then reviews homeowners’ written requests against the lead criteria. Review distribution rules before comparing lead sources.
WHAT YOU RECEIVE
Home insurance leads, in your agency’s name.
A Homefield homeowner email lead begins with a written response from a homeowner within your region to an email your agency approved and signed, requesting an insurance quote, a coverage comparison, pricing, or a follow-up conversation. It is never shared or resold by Homefield.
Each lead arrives with the full conversation, the homeowner’s name and contact email address, the property address, the estimated home value, and the modeled timing signal. A phone number may be included where available; it is supplemental and not represented as DNC-screened. Qualified conversations reach your Homefield dashboard, your inbox or your Slack channel once the conversation is qualified. Review the lead context summary to understand what accompanies each conversation, or read how insurance email leads for agents work from the sending side.
AGENCY FIT
Which agencies these leads fit.
Homefield’s home insurance leads fit agencies that write homeowners coverage and want renewal-timed conversations that Homefield never shares or resells: independent agencies, offices that write home and auto, newer agencies building a first book, and captive agents who have completed their own marketing review.
Independent agencies
A multi-carrier office can answer a homeowner’s request for a coverage comparison and place the risk with the carrier that fits. Build the rest of your plan with acquisition planning for independent agencies.
Home and auto offices
The outreach starts with the home. If the homeowner asks about a bundle in the response, your team collects vehicle and driver details during follow-up. See how home and auto insurance leads work.
Newer agencies
The month-to-month 75 Plan lets a newer office begin with 75–99 leads monthly and assign enough staff for follow-up. Start with insurance leads for new agents.
YOUR DASHBOARD
What happens when a conversation begins.
Your Homefield dashboard and regular inbox receive each qualified conversation with the complete email history, so your team can continue the discussion from your agency account. Your agent is copied on every email.
The dashboard keeps the conversation inbox, campaign analytics and optional Auto responses in one place. Auto responses follow instructions your agency sets: they acknowledge the homeowner’s message and help arrange next steps, while coverage, pricing and quoting stay with your licensed team. Tour the conversation dashboard, analytics and Auto responses, see how to manage homeowner email conversations as a team, and review the CAN-SPAM responsibilities for agency email.
LAUNCH & COST
A clear path to the first conversation.
Prepare
Review your sender details, copy, property criteria, and service area with us. Sending setup and audience preparation take about two weeks.
Send
Your agency’s four-email sequence runs over 20 days, and a homeowner’s response stops the original sequence. First qualified conversations follow once sending starts; timing and volume are not promised.
Follow up
Use your dashboard and email inbox to answer promptly, monitor results, and track written policies in your own records.
$29 per lead for 75–99 leads per month, $28 per lead for 100–199, and $27 per lead for 200–399. 75-lead monthly minimum, starting at $2,175/month. The 75 and 100 plans are month-to-month. The 200 Plan covers 200–399 leads per month, requires a three-month commitment, and renews every three months. Pricing for 400+ leads per month is custom. See the full pricing and billing details.
QUESTIONS
Before you buy home insurance leads.
For a broader view of Homefield’s lead format, service area, and qualification rules, read the full insurance leads for agents overview.
Are these verified renewal dates?
We use the home’s public-record closing anniversary to model a potential renewal window, then help your agency plan email outreach 20–50 days before it. This is an estimate, not a confirmed policy expiration date or access to carrier records. A mid-term rewrite or carrier change can move the actual renewal.
Can you run storm-related insurance outreach?
Where applicable rules allow, an approved coverage-review sequence can follow relevant wind or hail events. It does not assume damage or a covered claim. See the storm follow-up use case.
Do you guarantee a quote or a written policy?
No. A qualified conversation contains an explicit written request; it is not completed underwriting, an appointment, or a sale. Estimate cost per written policy with your agency’s own close rate, using the calculator on the pricing page.
Can an agency that writes home and auto use Homefield?
Yes. The outreach remains based on homeowner records and modeled home renewal timing. Read how bundle conversations work. Read the bundle follow-up workflow.
PRACTICAL GUIDES
Put the next step into practice.
Plan home insurance outreach around renewal windows
How a closing-anniversary estimate turns into a send date, and what it can’t tell you. Open the renewal-window outreach guide.
Home insurance sample emails that start a useful conversation
Five message bodies, from an estimated renewal window to a quote waiting on information, each matched to what your agency actually knows. Browse the home insurance sample emails.
Build a channel mix you can measure
Where renewal-timed email fits next to referrals, web leads and mail. Compare insurance lead generation strategies.
YOUR LEADS. YOUR NEXT POLICY.
Your next policy.
Starts with an email.
Discuss your proposed region, the monthly conversation volume your staff can manage, and who will own follow-up. We can explore how Homefield fits those needs and walk through the agency workflow together.
Book a Demo Opens Homefield’s existing booking page.