homefield.

INSURANCE LEADS, GENERATED BY EMAIL

Direct mail results.
Without the
direct mail budget.

We email homeowners 30–60 days before their homeowners insurance policy renews. Interested homeowners reply directly to your agency. You get exclusive leads, protected ZIP codes, and one dashboard to turn conversations into policies.

Exclusive. Never shared.

Book a Demo See how it works

Pay per qualified lead · No platform fees · No contract

We send emails in your agency’s nameSAMPLE EMAIL
From
Sarah WhitmanWhitman Insurance Group
To
Homeowner on Birchwood Ln

A second quote before your October 18th renewal?

Hi Dana,

I see your home insurance renewal is coming up on October 18th.

Would you be open to another quote to see if we can save you money before you renew?

Sarah
Whitman Insurance Group

Dana · HomeownerREPLIES TO YOUR EMAIL

Our renewal just arrived, and the price went up. What do you need from us to put a quote together?

Qualified reply · Exclusively yours

Illustrative conversation, not a customer testimonial. Live emails use your approved identity and include an opt-out.

Working with 100+ agents from

  • Allstate
  • Farmers Insurance
  • State Farm

HOW IT WORKS

Your territory. Our emails.
Your next insurance lead.

See how it works
  1. 01

    Claim your region.

    Choose your ZIP codes. We reserve them for one home insurance agency within Homefield.

  2. 02

    We send the emails.

    We email homeowners in your agency’s name, with messaging you approve. Your agent stays CC’d.

  3. 03

    Leads land in your dashboard.

    Qualified insurance replies arrive exclusively for your agency, with the full thread. Follow up, track results, and set AI auto-replies.

SAMPLE REPLIES TO YOUR EMAILS

An email opens the door
to another quote.

Examples of the conversations your agency can manage in Homefield. Illustrative replies, not actual customer messages.

Home insurance renewalHomeowner → Your agency

Re: Your October 18th renewal

“Yes, I’d be open to another quote. Our renewal is October 18th and the premium went up. What do you need from me?”

Open to a new quote
Home + auto bundleHomeowner → Your agency

Re: A quote for your home

“Can you quote our home and both cars? I’d like to see if bundling would save us money.”

Interested in bundling
Comparing coverageHomeowner → Your agency

Re: A second look at your policy

“Happy to take a look. Can you send me a quote with the same coverage so I can compare?”

Ready to compare

Your agency only. Never shared.Homefield never sells the same qualified reply to another agency.

Explore the leads
HOME INSURANCE · ACQUISITION COST COMPARISON

Exclusive replies.
Clear policy economics.

Illustrative cost$208

per written policy at $25 per lead and a 12% assumed close rate. Scale plan: 200+ leads/month.

Direct mail$250–$750

Reported acquisition-cost range¹

Shared Lead Vendors (Ever Quote, Quote Wizard)$250–$400

Shared with multiple agencies · reported cost range¹

homefield.About $208
✓ Exclusive leads. Never shared.

Delivered only to your agency · $25 per lead ÷ 12% close rate

$0Costs on the same scale$750

Homefield’s $208 estimate uses the $25 Scale rate (200+ leads/month) and an assumed 12% close rate; $25 ÷ 12% = $208.33, rounded. This is lead spend only, not a measured result or a guarantee. Agency labor and other operating costs are separate. Mail and lead-vendor ranges are reported by Maverick and are not independently verified; expense definitions differ.

See the full comparison & calculations

YOUR TERRITORY. YOUR NEXT POLICY.

Your next policy.
Starts with an email.

Let’s check your ZIPs, show you sample insurance replies, and walk through your lead dashboard. Twenty minutes. Your territory, live.

Check your territory Opens Homefield’s existing booking page.