Start with the home.
Explore the bundle.

We email homeowners around a modeled home insurance renewal window. If your agency writes both lines, your approved message can invite a home-and-auto comparison. Whether the homeowner wants to discuss a bundle is established by the reply, not assumed from the property record.

Homefield does not sell standalone auto insurance leads. We hold no auto-policy, vehicle, or registration data and do not model auto renewal dates. Read how the home renewal model works.

A home and auto insurance lead from Homefield is one homeowner’s written reply to an email your agency approved, delivered with the full thread and exclusive to one agency per ZIP within Homefield’s network. It starts as one of Homefield’s home insurance leads; bundle interest comes from what the homeowner writes, not from the property record.

Qualified replies go only to your agency and are never resold. This exclusivity covers the Homefield network; it does not prevent homeowners from shopping elsewhere. Because the lead carries no vehicle data, as the section above explains, the auto side of the conversation begins only when the homeowner raises it or accepts your invitation.

The timing comes from the home, too. We use the home’s public-record closing anniversary to model a potential renewal window, then aim to email 30–45 days before it. This is an estimate, not a confirmed policy expiration date or access to carrier records. A mid-term rewrite or carrier change can move the actual renewal. If you plan outreach around renewal windows on your own, the same limits apply.

Each lead arrives as a written reply, not a transferred call; if your team is weighing formats, compare email reply leads vs. live transfers. The same exclusivity, qualification, and pricing rules cover all of Homefield’s insurance leads for agents.

A Homefield bundle reply travels the same path as every home insurance reply: your agency approves the email, Homefield sends it in your agency’s name, and the homeowner’s answer comes back to you. Inviting a home-and-auto comparison changes one approved line of copy, not the sending.

To see what arrives before you commit, browse sample insurance replies; each billed lead has its email reply thread attached.

A homeowner who mentions the cars in a reply to Homefield’s email has started an email conversation with your agency, not given permission for every channel. An email reply is not blanket permission to call or text, so ask how the homeowner prefers to continue before you move the auto discussion to the phone.

Phone numbers, when present, are supplemental and are not represented as DNC-screened; screen them under the rules that apply to your agency before calling. Opt-outs are suppressed permanently. Your agency is the sender of each campaign message and Homefield facilitates the sending mechanics; this is not a compliance certification. If your office represents a carrier, confirm carrier marketing requirements through your agency’s normal review process before approving bundle wording. See CAN-SPAM and follow-up responsibilities.

For the next message, read how to follow up with insurance email leads and the bundle follow-up workflow.

Homefield’s answers below cover the bundle side of the program: what the lead includes, how it is billed, and where the auto details come from. For territory, billing, and qualification in full, see the frequently asked questions.

The full email thread records the homeowner’s actual request. Any vehicle and driver information needed for quoting is collected by your agency during appropriate follow-up.

Starter: $35 per lead for 60–99 exclusive leads per month. Elite Growth: $30 per lead for 100–199. Scale: $25 per lead for 200+. 60-lead monthly minimum, starting at $2,100/month. No contract. Month-to-month. First qualified replies typically arrive around day 21, after setup and audience preparation.

See lead pricing · Explore the email process · Ask about your ZIPs by email