We review the words together
We review your sender details and email copy together at onboarding, including whether to invite a home-and-auto comparison. Follow the full threads in Conversations and ask for changes whenever needed.
FOR AGENCIES THAT WRITE HOME + AUTO
Start with the home.
Explore the bundle.
Homefield generates homeowner conversations for agencies that write home and auto insurance. An approved email can invite a bundle comparison, but our data and timing remain focused on the home.
WHAT THE PRODUCT IS
Homeowner leads with room for a bundle conversation.
We help your agency email homeowners around a modeled home-policy renewal period. If your agency writes both lines, your approved message can invite a home-and-auto comparison. Whether the homeowner wants to discuss a bundle is established by the homeowner’s message, not assumed from the property record.
Homefield does not sell standalone auto insurance leads. We hold no auto-policy, vehicle, or registration data and do not model auto renewal dates. Read how the home renewal model works.
THE LEAD
What a home and auto insurance lead is at Homefield.
A home and auto insurance lead from Homefield is one homeowner’s written response to an email your agency approved, delivered with the full thread and never shared or resold by Homefield within Homefield’s network. It starts as one of Homefield’s home insurance leads; bundle interest comes from what the homeowner writes, not from the property record.
Qualified conversations are never shared or resold by Homefield. This protection applies within the Homefield network; it does not prevent homeowners from shopping elsewhere. Because the lead carries no vehicle data, as the section above explains, the auto side of the conversation begins only when the homeowner raises it or accepts your invitation.
The timing comes from the home, too. We use the home’s public-record closing anniversary to model a potential renewal window, then help your agency plan email outreach 20–50 days before it. This is an estimate, not a confirmed policy expiration date or access to carrier records. A mid-term rewrite or carrier change can move the actual renewal. If you plan outreach around renewal windows on your own, the same limits apply.
Each lead arrives as a written email response with its thread attached. The same lead protection, qualification, and pricing rules cover all of Homefield’s insurance leads for agents.
DELIVERY
How a bundle conversation reaches your agency.
A Homefield bundle conversation travels the same path as every home insurance conversation: your agency reviews the email as its sender, Homefield supports the campaign, and the homeowner’s answer comes back to you. Inviting a home-and-auto comparison changes one approved line of copy, not the sending.
Homefield supports your email sequence
Homefield helps your agency run its email sequence from dedicated sending domains. Your agency is identified as the sender. Your everyday domain isn’t used for campaigns, and the sequence stops for a homeowner once they respond.
The conversation reaches you
Each qualified conversation, with its full thread, lands in your Homefield dashboard, with the agent CC’d on every email. Qualified conversations and lead records can also go to your inbox and your Slack channel.
You gather the auto details
Vehicle and driver information comes from the homeowner during your follow-up, through your own quoting process. Homefield holds none of it and does not model auto renewal dates.
To see what arrives before you commit, browse sample insurance conversations; each billed lead has its email conversation attached.
FOLLOW-UP & COMPLIANCE
Follow-up and compliance notes for bundle conversations.
A homeowner who mentions the cars in a response to Homefield’s email has started an email discussion with your office, not given permission for every channel. Receiving an email response does not grant unrestricted calling or texting permission, so ask how the homeowner prefers to continue before you move the auto discussion to the phone.
Phone numbers, when present, are supplemental and are not represented as DNC-screened; screen them under the rules that apply to your agency before calling. Opt-outs are suppressed permanently. Your agency is the sender of each campaign message and Homefield facilitates the sending mechanics; this is not a compliance certification. If your office represents a carrier, confirm carrier marketing requirements through your agency’s normal review process before approving bundle wording. See CAN-SPAM and follow-up responsibilities.
For the next message, read how to follow up with insurance email leads and the bundle follow-up workflow.
QUESTIONS
Home and auto insurance lead questions.
Homefield’s answers below cover the bundle side of the program: what the lead includes, how it is billed, and where the auto details come from. For service area, billing, and qualification in full, see the frequently asked questions.
Does Homefield sell home and auto insurance leads, or only home insurance leads?
Homefield sells home insurance email leads: written responses from homeowners emailed around a modeled home renewal window. If your agency writes both lines, your approved email can invite a home-and-auto comparison, and the homeowner’s conversation shows whether they want one. Homefield does not sell standalone auto insurance leads and holds no auto-policy, vehicle, or registration data.
How is a home and auto lead different from a regular Homefield home insurance lead?
It is the same lead: one homeowner, one conversation, one service area. The only difference is the approved email, which can mention a bundle comparison. Whether the homeowner wants to discuss auto is established by what they write back, not assumed from the property record.
What rate applies when home coverage leads to an auto discussion?
Homefield applies its standard lead rates; bundles have no separate price. $29 per lead for 75–99 leads per month, $28 per lead for 100–199, and $27 per lead for 200–399. 75-lead monthly minimum, starting at $2,175/month. The 75 and 100 plans are month-to-month. The 200 Plan covers 200–399 leads per month, requires a three-month commitment, and renews every three months. Pricing for 400+ leads per month is custom. See Homefield pricing and billing.
If one conversation turns into a home policy and an auto policy, am I billed for two leads?
No. Homefield bills per qualified conversation, so one conversation is one lead, however many policies it produces. In your own tracking, count it as one acquired household and two written policies.
Does the bundle invitation change what meets the criteria for a qualified conversation?
No. The rule is the same for every campaign: a homeowner within your region answers your agency’s email asking for a home insurance quote, coverage comparison, pricing, or a follow-up conversation. Homefield does not bill for declines, opt-outs, automated responses, undelivered email, duplicates, wrong contacts, or contacts outside the agreed service area. See how qualified leads are defined.
Where do the vehicle and driver details come from?
From the homeowner, during your agency’s follow-up. Homefield’s targeting uses region, estimated home value, home age, ownership length, owner-occupancy, and a modeled renewal window; it does not use auto-policy or vehicle data. The full email thread records what the homeowner actually asked for.
Do you model auto policy renewal dates?
No. Homefield models only a potential home renewal window from the home’s public-record closing anniversary, and that window is an estimate, not a confirmed policy expiration date. Ask the homeowner when each policy renews, and see how home insurance renewal timing and X-dates work.
Do I have to mention auto in the email at all?
No. Bundles are optional: you approve the invitation and decide whether to mention auto, and a home-only campaign runs within Homefield. Either way, first qualified conversations follow once sending starts; timing and volume are not promised. See the campaign responsibilities.
THE CONVERSATION
Let the homeowner tell you what they need.
Your approved email
“If your home insurance renewal is coming up, we’d be happy to compare coverage. If you’d like, we can also look at a home-and-auto bundle.”
Illustrative homeowner response
“Our house policy renews soon, and our cars are with a different company. What would you need to compare a bundle?”
The full email thread records the homeowner’s actual request. Any vehicle and driver information needed for quoting is collected by your agency during appropriate follow-up.
AGENCY FIT
Built for home-writing P&C offices.
Home is the anchor
Your agency writes homeowners insurance and has carrier appetite for the property types in its service area.
Bundles are optional
You approve the invitation and decide whether to mention auto. A home-only campaign works within the same platform.
Conversations drive the next step
Answer what the homeowner asked, use your quoting process, and respect opt-outs and contact requirements.
BILLING & TIMING
The same Homefield email program.
$29 per lead for 75–99 leads per month, $28 per lead for 100–199, and $27 per lead for 200–399. 75-lead monthly minimum, starting at $2,175/month. The 75 and 100 plans are month-to-month. The 200 Plan covers 200–399 leads per month, requires a three-month commitment, and renews every three months. Pricing for 400+ leads per month is custom. First qualified conversations follow once sending starts; timing and volume are not promised.
See lead pricing · Explore the email process · Ask about your region by email
PRACTICAL GUIDES
Put the next step into practice.
Turn home insurance interest into a thoughtful bundle conversation
Invite the bundle, confirm each renewal date, and count the outcome honestly. Open the home and auto follow-up guide.
Track insurance leads from first conversation to written policy
Stages, fields, and written-policy counts, with households and policies kept apart. Open the insurance lead tracking guide.
Home insurance sample emails that start a useful conversation
Includes a conversation for situations where a homeowner raises home and auto. Browse the home insurance sample emails, including the bundle follow-up.
YOUR LEADS. YOUR NEXT POLICY.
Your next policy.
Starts with an email.
Discuss your proposed region, the monthly conversation volume your staff can manage, and who will own follow-up. We can explore how Homefield fits those needs and walk through the agency workflow together.
Book a Demo Opens Homefield’s existing booking page.