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HOMEFIELD / TERMS OF SERVICE

Terms of Service

Last updated November 12, 2026

1. Who we are, and what these terms cover

“Homefield” is a service of Homefield Growth LLC, a California limited liability company (“Homefield,” “we,” “us”), with a business mailing address at 14320 Ventura Boulevard #1137, Los Angeles, CA 91423. These Terms of Service (the “Terms”) govern the marketing services we provide to business clients and agreed use of our website and platform, together with any written order, proposal, or onboarding confirmation accepted by both parties (an “Order”). If an Order conflicts with these Terms, the Order controls for that engagement. “You” and “your” mean the business accepting the Terms.

Your contract is with Homefield Growth LLC, not its founder or other personnel personally. Homefield’s members, managers, officers, employees, contractors, and other authorized representatives act in their representative capacities. No such person personally guarantees Homefield’s performance or assumes its contractual debts merely by communicating with you or performing the services. Any personal guarantee must be in a separate writing expressly signed by the person giving it. This paragraph does not exclude personal liability that applicable law does not permit the parties to exclude.

Our services are offered to businesses only. The person accepting these Terms represents that they are acting for a business, not as a consumer, and have authority to bind that business. Acceptance must be recorded by signing an Order that incorporates these Terms, expressly accepting them in writing, or taking an electronic acceptance action that conspicuously states that it signifies agreement to these Terms. We may retain the accepted version and the acceptance record. Merely visiting this website, receiving a lead, or remaining silent does not by itself establish acceptance of a new agreement or a material amendment.

Please review Sections 9, 14, 15, and 17 carefully. They allocate responsibility for calls, texts, and marketing; provide defense and indemnity obligations; limit certain damages and claims; and require individual arbitration of covered disputes. Mandatory legal rights remain protected as stated in those sections.

2. The services

Homefield provides business-to-business marketing services: we design and run outbound email campaigns to homeowners within a service area you select, and we deliver to you conversations containing homeowner responses that contain an explicit request meeting Section 5 (each such response a “Qualified Lead,” defined below). “Service Area” means the geographic service area assigned to you at onboarding, which other agencies may also serve, with its boundaries recorded in your Order.

Homefield is a marketing-services provider only. Homefield is neither an insurance producer or agency, nor a real estate broker or agent, contractor, or lender. Homefield sells no insurance, real estate, home services, or financial products to consumers, accepts no consumer payments, and does not sell consumer data to data brokers, list vendors, or advertisers. You remain solely responsible for the products and services you sell, for holding every license your industry and your states require, and for your own conduct toward the homeowners you contact.

3. Onboarding and ongoing campaign review

During onboarding you will confirm your Service Area and provide accurate business information, including your legal name, required licenses, valid business postal address, and authorized branding. Campaign copy, sender identity, email sequences, and targeting are reviewed with you during onboarding.

Conversations portal and change requests. You have access to all campaign copy and full visibility into the email threads, conversations, and email history for your campaigns through the Conversations portal. You are responsible for reviewing that information on an ongoing basis and promptly requesting changes if any copy or communication conflicts with your agency or carrier requirements, the CAN-SPAM Act, or other applicable law. Identify the affected content and requested correction, and request a pause when needed to prevent further noncompliant communications. Send requests to brian@homefieldemail.com. If you cannot access the portal or believe any copy or email history is missing, notify us promptly; we will provide the affected material or restore access so you can review it. Do not wait for the next account review to report a known compliance concern.

Campaign authorization. By accepting an Order for campaign services, you authorize Homefield to prepare and send campaigns for your business within the agreed scope and subject to your lawful instructions and restrictions. These Terms do not require a separate explicit signoff for each campaign, email, or copy revision. An express requirement in your Order, applicable law, or your agency or carrier rules still applies. Portal access or silence does not establish acceptance of these Terms or a material amendment; Sections 1 and 18 govern agreement to the contract. Nothing in this review process authorizes unlawful outreach or removes Homefield’s own obligations under Section 10.

For materials, claims, offers, targeting, or instructions you supply or direct us to use, you represent and warrant that you have the necessary rights and authority, that factual claims are accurate and substantiated, and that the materials and instructions comply with advertising, licensing, privacy, and solicitation requirements applicable to your business and intended recipients. You must supply required disclosures and promptly tell us when a license, offer, business fact, or instruction changes or becomes inaccurate. Your ongoing review and correction duties also apply to content Homefield prepares for your campaigns.

Insurance agency and carrier compliance. Your insurance agency is responsible for reviewing and ensuring that all campaign copy and email communications prepared or sent for its business comply with applicable insurance laws and regulations and the policies, marketing guidelines, brand standards, and approval requirements of your agency, insurance carriers, and agency network. This includes content prepared by Homefield, subject lines, sender identity, disclosures, Auto responses, and follow-up emails. You must obtain and retain any internal, carrier, network, or other approvals required independently by those rules before the affected content is used, and provide Homefield with applicable restrictions and required disclosures. You must monitor continued compliance, promptly notify Homefield of changes, objections, or withdrawal of a required approval, and request that affected communications be paused or corrected. Do not direct continued use of content you know is noncompliant. Homefield’s preparation, review, or transmission of content does not constitute agency, carrier, or regulatory approval and does not replace your compliance review.

Consequences to your agency. To the fullest extent permitted by law, the Homefield Parties are not liable to you for penalties, disciplinary action, loss or restriction of licenses or carrier appointments, termination of an agency or carrier agreement, lost commissions, reputational harm, or other adverse consequences to your agency to the extent caused by your failure to satisfy the review, approval, disclosure, or compliance duties above. Covered third-party claims remain subject to Section 14, including its exclusions and defense-cost allocation. This paragraph does not release Homefield from its own obligations under these Terms or applicable law, and remains subject to Section 15 and all nonwaivable rights and liabilities.

Campaigns use dedicated sending domains that you own and Homefield registers and manages on your behalf, with a sender identity addressed through the onboarding and ongoing review process above. You must not request false headers, deceptive subject lines, impersonation, concealment of material facts, removal of required disclosures, or circumvention of suppression or consent requirements. We may reject or pause content or sending where we reasonably believe it presents a legal, security, abuse, or material deliverability risk, as provided in Sections 10 and 16. Our review is not legal advice or a guarantee of compliance, and it does not relieve you of the responsibilities assigned to you.

Auto responses and customer instructions. Auto responses are optional. Before enabling them, you must review the instructions, response content, business information, and available settings that govern them and request any needed corrections. You must monitor their use and promptly disable or request correction of instructions or responses that become inaccurate or unlawful. Enabling Auto responses authorizes their operation within the agreed campaign scope and lawful instructions; a separate signoff on each response is not required. No automated response may bind insurance coverage, give regulated advice on Homefield’s behalf, or make an offer you are not authorized to make.

4. You are the campaign sender: CAN-SPAM responsibilities

Your agency or business is the campaign sender and advertiser for purposes of this agreement. “You” means Homefield’s business client identified in the Order. The homeowner receiving an email is the recipient. You engage and authorize Homefield to prepare and transmit commercial email on your behalf to promote your products or services, within your accepted Order and the onboarding and ongoing campaign-review process in Section 3.

You are responsible for your campaigns and for complying with the CAN-SPAM requirements applicable to you as the campaign sender and advertiser. This includes your business and sender information, advertising claims and disclosures subject to your review under Section 3, lawful instructions, customer-supplied data, and the suppression and opt-out duties assigned to you below. You must review the campaign information and reports reasonably available to you, monitor providers acting on your behalf, and promptly notify Homefield of known or suspected noncompliance. Hiring Homefield to prepare, send, or manage emails does not transfer or satisfy your own compliance obligations. You remain responsible for the accuracy and lawfulness of your materials and instructions, obtaining required agency or carrier approvals, and fulfilling your review and correction duties.

Homefield performs the campaign operations described in Sections 3 and 10. The contractual sender designation above does not determine whether either party is a statutory “sender,” “initiator,” or other responsible person; applicable law and the actual facts determine those roles. Both parties may have legal responsibility. Homefield retains its own duties under Section 10 and applicable law, and no provision makes the customer solely liable for Homefield’s independent unlawful acts or eliminates a duty that cannot lawfully be transferred.

You represent, warrant, and agree that you will:

Eligibility: no prior cold-email outreach. Homefield does not accept businesses, including insurance agencies, that conducted or authorized cold-email marketing or prospecting before first becoming a Homefield customer, whether directly or through an email provider, platform, employee, or contractor. This prohibition applies even if those campaigns have ended. Such businesses may not enroll in Homefield, start services, or access or use the platform. Disclosing that history, stopping outside campaigns, or supplying opt-out records does not make an ineligible business eligible. By enrolling, you represent and warrant that your business has not conducted or authorized such prior cold-email outreach. Homefield-supported campaigns begun after eligible enrollment do not count as prior outreach under this rule. Ordinary nonmarketing business email and transactional or customer-service correspondence are not cold-email outreach for this purpose.

Disclosure and suppression records. If you currently use, or have previously used, another provider or platform to email homeowners on behalf of your business, you must notify Homefield in writing before starting any Homefield services or accessing or using the platform. Before sending begins, you must obtain and provide a complete, current list of email addresses that have unsubscribed, opted out, or requested no further marketing from your business through those providers, including any applicable suppression lists, using the transfer method Homefield specifies. Homefield will use this information only for suppression and compliance and will manually exclude those addresses from your campaign audiences before sending. Do not assume opt-out information transfers automatically between providers. You must promptly provide later updates within the reporting deadline above. If you cannot obtain complete records, notify Homefield before sending begins. These disclosure and suppression duties apply even if your business is ineligible. Providing records or resolving suppression requirements does not waive the eligibility rule or authorize campaign sending. For eligible businesses, campaign sending may be delayed or paused until the required information has been provided and applicable suppression requirements have been resolved.

No concurrent homeowner email campaigns. While you receive Homefield homeowner email campaign services, including any cancellation-notice period during which those services continue, you must not engage, authorize, or use another email marketing provider or campaign platform to send homeowner marketing emails on behalf of your business. You must not start or resume outside homeowner marketing campaigns while these services continue. Stopping a prior cold-email campaign does not cure ineligibility under the rule above. This restriction is intended to protect your business and homeowners from duplicate outreach and inconsistent opt-out or suppression records. It does not prohibit ordinary nonmarketing business email or transactional or customer-service correspondence.

Breach and responsibility. Enrolling, starting services, or accessing or using the platform while ineligible under the prior cold-email outreach rule, making a false representation about your outreach history, failing to disclose current or prior providers or supply the required complete and current suppression information, or violating the restriction on concurrent providers is a material breach of these Terms. To the extent permitted by law, you are responsible for losses and reasonable costs caused by your breach, including those resulting from duplicate outreach or contact with an opted-out recipient. You must defend, indemnify, and hold harmless the Homefield Parties against covered third-party claims arising from that breach under Section 14, subject to all of that section’s exclusions, allocation rules, and defense procedures. Homefield may pause affected campaigns under Section 10 or terminate for material breach in accordance with Section 16. This clause does not relieve Homefield of its own legal duties or make you liable for Homefield’s independent unlawful acts.

Customer opt-out controls. When Homefield makes a self-service opt-out control available in your account, you must promptly use it to record email opt-out and do-not-contact requests received by you or your authorized users that affect Homefield campaigns, within the reporting deadline above. Identify the affected contact accurately and record the request without narrowing its scope. You must train authorized users to recognize and handle these requests, check any available submission confirmation or error message, and retain reasonably available records of the request and its submission. If the control is unavailable, fails, or does not confirm submission, promptly notify us at brian@homefieldemail.com within the same deadline; do not wait for the feature to become available or for your next account review.

You must also ensure the request is honored in your own systems and by providers acting under your direction. Use of Homefield’s control does not replace your obligations for calls, texts, or communications outside Homefield. Do not bypass a suppression, re-import an opted-out contact to evade it, or direct prohibited outreach. Failure to submit or relay a request as required, or instructions to disregard it, is a breach of these Terms and is subject to the covered defense and indemnity obligations in Section 14, including that section’s exclusions and lawful limits. Recording or relaying a request does not restart or extend an applicable legal deadline.

Claims covered by Section 14 are subject to your defense and indemnity obligations in that section, including CAN-SPAM and state email claims about campaigns operated for your business under Section 3. Homefield’s operational duties are described in Section 10. This allocation applies between you and Homefield. It does not bind a regulator or other third party, and it does not require indemnification that the law prohibits.

5. Qualified Leads and billing

A “Qualified Lead” means a written response from a homeowner located within your Service Area that explicitly asks for a quote, estimate, valuation, or offer, for pricing, for a coverage or service comparison, or to be contacted. A response that shows general interest without one of those requests is not a Qualified Lead. We do not bill for declines, opt-outs, automated responses, undelivered email, duplicates, wrong contacts, or contacts outside the agreed service area.

Rates are confirmed in writing in your Order. Unless your Order specifies a different rate, home-insurance Qualified Leads cost $29 each at a volume of 75–99 per calendar month, $28 each for 100–199, and $27 each for 200–399. Pricing for 400 or more Qualified Leads per calendar month is custom and must be agreed in writing in your Order. The minimum monthly lead volume is 75 Qualified Leads, starting at $2,175 per month. Certain products, including real estate agents’ just-listed and just-sold campaigns, use the flat campaign rate stated in your Order.

Sending-domain purchases and ownership. Email domains purchased by Homefield on your behalf are charged at a one-time fee of $15 per domain, separate from your agreed lead or campaign fees. You own these domains; Homefield registers and manages them on your behalf during service. If you cancel services, you may request that Homefield transfer the domains to your registrar account when cancellation takes effect. Homefield will provide the transfer information and reasonable assistance needed to complete the transfer, subject to applicable registrar requirements. The platform and materials ownership provisions in Section 11 do not affect your ownership of these domains.

Credit-card payments. A 2.9% credit-card surcharge is added to the portion of an invoice paid by credit card, excluding the surcharge itself, where permitted by applicable law and payment-network rules. The surcharge is disclosed before payment and separately itemized on the invoice and receipt, and will not exceed Homefield’s applicable cost of card acceptance or any lower legal or network limit. No surcharge applies to ACH payments, debit cards or prepaid cards; customers can avoid the credit-card surcharge by paying via ACH.

Invoices are issued twice monthly, on the 1st and 15th of each month, in arrears for Qualified Leads already incurred during the preceding billing period (approximately two weeks). Leads are billed after they are incurred, not in advance. Rolled-over leads are billed as described below. If either billing date falls on a Saturday or Sunday, billing occurs on the next business day. Invoice amounts reflect the billable Qualified Leads incurred and the rates agreed in your Order, with any rollover handled as described below. Invoices are itemized by lead quantity and rate, with any sending-domain charges listed separately, and are due on receipt. We provide each lead together with its complete conversation upon delivery. You are responsible for applicable taxes other than taxes on our income. Amounts more than 15 days past due may accrue interest at the lesser of 1.5% per month or the maximum lawful rate, and we may pause campaigns and lead delivery for accounts that are past due.

Monthly lead rollover. If Qualified Leads delivered in a calendar month exceed the monthly lead limit agreed in your Order, the excess leads will count toward the following month’s agreed lead volume for billing purposes, provided you remain an active customer during that following month. These leads are reflected in the following month’s regular invoices, and each lead is billed only once. This rollover changes billing timing only; the payment obligations for leads generated before service ends under Section 16 still apply.

6. Lead disputes, credits, and refunds

Section 5 defines a Qualified Lead, and your Order sets your lead volume and rates. This section covers three things: asking us to re-check a lead, correcting a charge, and what you owe when service ends.

Requesting a review

You can contact brian@homefieldemail.com about a lead or a charge. The review period and the correction depend on the issue, as set out under the next two headings.

Re-checking whether a lead qualified

We review against the Qualified Lead definition in Section 5 and any qualification criteria in your Order. You can question any lead you believe falls outside them, including a response without a request meeting Section 5, a duplicate, or a homeowner outside your service area. Submit any qualification concern no later than seven days after delivery of that lead.

Each billed lead includes the complete conversation. We consider that record and the circumstances of your request on their merits. If our review confirms the lead did not meet the Qualified Lead definition, we reverse its charge on your next invoice.

A payment amount that is incorrect

Submit your billing concern no later than 30 days after the charge date. We will investigate promptly. When a billing error is confirmed, we return the full amount charged in error to the original payment method, unless you choose a credit instead.

How your payments are scheduled

Qualified leads are billed after they are incurred, not in advance. Invoices are issued on the 1st and 15th of each month for billable leads incurred during the preceding billing period, approximately two weeks, at your agreed rates. For customers who remain active in the following month, leads above the agreed monthly limit count toward that following month’s billing under the lead rollover provision. Each lead is billed only once. If either billing date lands on a Saturday or Sunday, the charge moves to the next business day.

Invoices show the lead quantity and rate, with any sending-domain charges listed separately, and are due on receipt. As each lead is delivered, you receive its full conversation. Once a delivered lead’s 7-day review period has ended, its charge is non-refundable, apart from a confirmed billing error or a refund required by law.

If your agreement includes a flat-rate campaign, that campaign is billed at the agreed rate on the first scheduled billing date after it runs. This includes just-listed and just-sold campaigns for real estate agents. The other provisions of this policy also apply to these products.

Ending service and your final charges

Cancellation notice starts a 30-day period of continued campaigns and billable leads. Send written notice to brian@homefieldemail.com. The notice period begins when Homefield receives it. Because campaign data is purchased weeks ahead of outreach, notice does not immediately stop sending or lead charges.

See Section 16 of the Terms of Service for the notice period and plan commitments.

Until cancellation takes effect, the twice-monthly billing schedule for leads already incurred remains in effect. Flat-rate campaigns that run before the cancellation takes effect are charged according to the schedule above. We do not charge for leads generated or campaigns run after the effective cancellation date. A Qualified Lead generated before that date remains billable even if its delivery follows later.

You retain the leads delivered before cancellation takes effect, along with their conversations.

Reach Homefield

For a review request, cancellation notice, or question about this policy, email brian@homefieldemail.com.

Homefield Growth LLC
14320 Ventura Boulevard #1137
Los Angeles, CA 91423

Payment for services already performed cannot otherwise be refunded, unless this section provides for a refund or applicable law requires one.

7. Home and auto lead assignment protection

Homefield may work with multiple insurance agencies in the same geographic region. The assignment and outreach protection in this section applies only to home and auto insurance leads assigned to your agency, including bundled home-and-auto leads, rather than to the entire region or to every insurance product. For an assigned home or auto insurance lead that is not marked Won, Homefield will not reassign that homeowner or contact them for another insurance agency about home or auto insurance for three months after the assignment date. If you mark that lead as Won, this home-and-auto restriction continues for one year from the date you mark the lead Won. If both periods apply, the restriction continues until the later period ends.

Each applicable period continues even if your account becomes inactive or your service ends. You retain the right to use and keep copies of leads and conversations generated for your agency, including follow-up messages after delivery, as permitted by Sections 8 and 11. Homefield does not deliver, share, or resell those leads or conversations to any other client. Homefield’s ownership and internal platform-improvement rights are described in Section 11 and do not change this non-sharing promise. After all applicable home-and-auto protection periods end, Homefield may assign or contact that homeowner for another agency about home or auto insurance, subject to applicable law, suppression obligations, and any homeowner request. These restrictions govern Homefield’s assignments and outreach; they do not prevent a homeowner from independently contacting another agency.

Life insurance is a separate product. Life insurance is not included in the home-and-auto assignment or outreach protection above. Life insurance lead generation, if launched, will be sold as a separate product under its own Order. Homefield may conduct separate life-insurance outreach and assign a separately generated life-insurance lead to another agency, even when it concerns the same homeowner during a home-and-auto protection period. Any such activity must use data Homefield is independently entitled to use for that purpose; it does not permit sharing, reselling, or reusing your original home or auto leads, conversations, or confidential information for another client. Applicable suppression, privacy, licensing, and homeowner-request restrictions continue to apply.

8. Your responsibilities

Your right to use and keep delivered leads and conversations is subject to this section and the protections in Section 7. Homefield’s rights in Conversation Data and platform improvements are addressed in Section 11. Neither party owns a person or gains authority to disregard privacy or communication rights, third-party rights, or applicable use restrictions.

9. Supplemental phone numbers; your responsibility for calls and texts

Some delivered records may include a telephone number obtained from a third-party source. A phone number is supplemental information furnished on an “as is” basis; it is not part of the Qualified Lead for which you are billed. Receiving a phone number, an email reply, a request for a quote, or a lead label does not by itself establish consent for your proposed call or text, an established business relationship, or an exemption from do-not-call or other legal requirements. You decide whether to call or text and select and control the method and provider used. Homefield never texts these numbers; its own text messages go only to its customers' users who opt in (see Text Message (SMS) Terms).

10. Compliance operations, data sources, and risk controls

Homefield’s email operations. For campaigns we operate, we implement sender identification, a valid postal address, applicable advertising identification, a functioning opt-out mechanism, and suppression controls. We keep each email opt-out mechanism available for at least 30 days after the message is sent, honor email opt-out requests within 10 business days or any shorter applicable legal deadline, and permanently suppress opted-out addresses from marketing campaigns, consistent with applicable law. We retain suppression information to prevent prohibited recontact. You must supply the accurate business information, campaign restrictions, required agency or carrier approvals, change requests, and external opt-outs assigned to you in Sections 3, 4, and 8. Neither party may instruct the other to disregard a legal duty or homeowner request.

Customer account controls supplement, rather than replace, recipients’ opt-out mechanisms. A homeowner does not have to access an agency account or use its controls to unsubscribe. Homefield remains responsible for requests it receives through its own opt-out mechanisms or other applicable channels and will not condition honoring those requests on a customer entering them again. Customer reporting duties do not postpone Homefield’s applicable legal deadlines or excuse a failure in controls Homefield is responsible for operating.

Third-party data. Homeowner information used for the services may be purchased or licensed from third-party providers. Information may be incomplete, inaccurate, or outdated. A provider’s statement or a data field does not by itself establish consent or eliminate either party’s legal obligations. Each party is responsible for obtaining and observing the rights and restrictions applicable to data it supplies or uses. You must disclose known restrictions on customer-supplied data and promptly report a suspected unlawful source or use. Personal information must be used only for permitted purposes and remains subject to applicable privacy rights and suppression duties.

Evidence and cooperation. On reasonable request, you will provide records necessary to verify your compliance with the obligations in Sections 3, 4, 8, and 9, investigate a complaint, or respond to a legal demand, subject to lawful privilege and confidentiality protections. Each party will cooperate in addressing opt-outs, rights requests, credible complaints, and investigations concerning its activities. We may preserve relevant onboarding, campaign-review, change-request, required-approval, sending, suppression, and dispute records for legitimate compliance and defense purposes as permitted by law, with appropriate safeguards and retention limits and subject to the return and deletion obligations in Section 16.

Suspension and remediation. We may promptly pause an affected campaign, contact, account function, or data use where we reasonably believe continued activity would violate law, disregard a homeowner request, create a security risk, or materially threaten sending systems. We may require reasonable evidence or correction before resuming it and will provide notice and an opportunity to address the issue where lawful and practicable. The cancellation and commitment periods do not require either party to continue unlawful outreach. These controls do not create a new cancellation fee, minimum payment, or right to charge for undelivered leads; Sections 5, 6, and 16 continue to govern charges, reviews, and termination.

Allocation and no compliance guarantee. As the campaign sender and advertiser identified in Section 4, you remain responsible for the CAN-SPAM requirements applicable to you and for your business, materials, campaign review and change requests, required agency or carrier approvals, customer-supplied data, licenses, follow-up, other providers, and assigned opt-out and suppression duties. Homefield remains responsible for duties the law imposes on its own activities. We do not provide legal advice, warrant the availability of an exemption, or guarantee immunity from complaints or enforcement. The defense and indemnity in Section 14 allocate covered customer-caused costs between the parties only to the extent permitted by law.

11. Conversation data and platform improvement

Homefield owns the platform’s conversation data. As between you and Homefield, Homefield owns all rights it can lawfully own in the messages and related delivery, routing, status, follow-up, and engagement records generated or maintained through the services (“Conversation Data”), including Homefield-created records, database organization, compilations, and derived operational analytics. Homefield also owns its software, methods, campaign materials, and other materials it develops. This allocation does not transfer your rights in content you author or supply, your pre-existing materials, business identity, or marks; a homeowner’s rights in their own content or personal information; or rights held by a data supplier or other third party that you cannot lawfully grant. It does not create ownership of a person or override privacy, confidentiality, licensing, or communication rights.

Use to improve the platform. Homefield uses Conversation Data to provide, support, secure, evaluate, and improve the platform. This includes internal analysis of message handling, routing, follow-up workflows, service quality, reliability, reporting, and product features. To the extent you hold the necessary rights, you grant Homefield a nonexclusive, worldwide, royalty-free license to host, copy, process, analyze, and adapt content you submit or authorize within Conversation Data for those purposes, subject to the limits in this section. We may use authorized service providers for these activities under appropriate confidentiality, security, and use restrictions. Neither this license nor the ownership allocation authorizes unrestricted reuse of identifiable information.

Limits on use and retention. Use of personal information must be reasonably necessary and proportionate to the disclosed purposes, compatible with the context in which it was collected, and consistent with applicable law, required notices and permissions, source-license restrictions, our Privacy Policy, and Section 12. We will use aggregated or de-identified information for improvement where reasonably feasible. Information treated as de-identified must satisfy applicable legal standards and safeguards; we will not attempt to re-identify it except as permitted by law to test those safeguards. This section does not authorize selling identifiable conversations, giving them to another agency, or making them available for another customer’s marketing. Identifiable conversation content may not be reused to build another agency’s audience or direct that agency’s campaign. This section does not authorize a third party to use identifiable conversations to train its own general-purpose models. Any materially different use, including model training beyond these disclosed purposes, requires separate review and any legally required notice and permission before it begins.

Your use of delivered leads and conversations. You retain the right to use and keep copies of leads and conversations delivered to your agency for the purposes permitted by Section 8, including serving the homeowner and maintaining lawful business records. The ownership and improvement provisions do not diminish the non-sharing promise or homeowner-assignment restrictions in Section 7. Homefield’s right to retain identifiable Conversation Data remains subject to Section 16, applicable deletion and retention requirements, and the Privacy Policy; ownership does not create a right to keep personal information indefinitely. Lawfully retained aggregated or de-identified information and Homefield’s non-personal product improvements may continue to be used after service ends.

Other materials and existing records. You grant us a limited license to use your name, logo, and campaign content within the authorization in Section 3 to perform the services during the engagement; this license does not prevent you from using those materials or granting the same rights to others. We grant you a limited license to use campaign materials we prepare for you in connection with the services. Neither posting this section nor accepting it on behalf of your business supplies a homeowner’s consent where that consent is required. These provisions do not retroactively expand permitted uses of previously collected information in conflict with earlier commitments; required notices, permissions, and the acceptance rules in Section 18 apply.

12. Confidentiality

Each party will protect the other’s non-public business information with at least reasonable care and use it only to perform under these Terms, including the limited internal platform-improvement activities expressly permitted by Section 11. Neither party may disclose that information except to personnel and service providers who need it for an authorized purpose and are bound by comparable confidentiality and use restrictions, or where disclosure is required by law. Section 11 does not authorize disclosure of an agency’s identifiable conversations or confidential business information to another agency, public use of a client’s identity or testimonial without permission, or use inconsistent with the Privacy Policy. This obligation survives termination for two years; trade secrets are protected for as long as they remain trade secrets. Any longer protection required for personal information by law or these Terms remains applicable.

13. No guarantee of results; disclaimers

Marketing outcomes depend on factors we do not control, including your service area, market conditions, your pricing, and the speed and quality of your follow-up. Figures on this website are illustrations or the output of your own calculator inputs; none is a promise. We do not guarantee any number of leads, appointments, customers, policies, listings, or revenue.

Except as expressly stated in these Terms, the services are provided “as is,” and we disclaim all other warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement, to the maximum extent permitted by law. You acknowledge that you are a sophisticated business, that you have not relied on any statement outside these Terms and your Order, and that nothing in the services creates a fiduciary, advisory, or legal-representation relationship.

These disclaimers do not withdraw an express promise in these Terms or your Order, excuse inaccurate statements of existing fact, or exclude liability for fraud or other conduct to the extent prohibited by law. Section 15 states the governing limitations and exceptions.

14. Customer defense and indemnification

To the fullest extent permitted by law, you will defend, indemnify, and hold harmless Homefield Growth LLC and its members, managers, officers, employees, contractors, and authorized representatives acting in connection with the services (the “Homefield Parties”) from third-party claims, demands, lawsuits, investigations, and regulatory or enforcement proceedings, and resulting judgments, damages, approved settlements, reasonable attorneys’ fees, defense costs, and fines or penalties that may lawfully be indemnified, arising out of or relating to any of the following:

  1. Business identity, claims, offers, disclosures, branding, campaign content, targeting, or instructions you supply or direct us to use; inaccurate or misleading information you provide; or your failure to perform the review, change-request, notification, or required agency or carrier approval duties in Section 3.
  2. Any commercial email sent for your business within the campaign authorization in Section 3, including claims about its sender identity, sending domain, header information, subject line, content, or recipients, and including claims under the CAN-SPAM Act, California Business and Professions Code section 17529.5, or any other email or advertising law, even if the claim names a Homefield Party as a sender, initiator, or transmitter.
  3. Your breach of campaign, sender, privacy, consent, suppression, or recordkeeping obligations in Sections 3, 4, 8, or 9, including covered claims under the CAN-SPAM Act, state email or advertising laws, the TCPA, the Telemarketing Sales Rule, and applicable do-not-call or communications laws.
  4. Calls, texts, emails, recordings, or other follow-up that you or your employees, agents, or other providers initiate or direct, including contact with any supplemental number supplied by Homefield and failures to verify consent, number status, do-not-call restrictions, or revocation.
  5. Data, audiences, materials, or intellectual property you supply or direct us to use; your lack of necessary rights or permissions; or your use, disclosure, resale, or misuse of delivered information.
  6. A security incident affecting delivered information in your systems, your providers’ systems, or through logins issued to your users, or your failure to honor a homeowner’s privacy request.
  7. Your products, services, quotes, advice, representations, transactions, or dealings with homeowners; a required license, appointment, or authorization you do not hold; or other breach of these Terms or your Order by you or persons acting for you.

The obligation applies to covered claims alleging joint liability against a Homefield Party and you; naming Homefield as a sender, initiator, vendor, or agent does not alone eliminate your obligations. It does not apply to the extent a loss is caused by a Homefield Party’s fraud, gross negligence, willful misconduct, breach of its own obligations under these Terms, or conduct for which indemnification is prohibited by law. It does not require indemnification of an unlawful fine, penalty, sanction, or other non-indemnifiable amount. Responsibility for mixed claims is allocated to the extent of the covered conduct; this provision does not make you responsible for a Homefield Party’s independent unlawful acts.

Defense procedure. We will notify you reasonably promptly of a claim for which we seek a defense and provide reasonable cooperation at your expense. A delay in notice relieves your obligation only to the extent it materially prejudices the defense. Your duty to defend covered allegations begins upon written tender and is separate from the ultimate obligation to pay a judgment or settlement. You will promptly assume and diligently conduct the covered defense with qualified counsel reasonably acceptable to the affected Homefield Party. We may participate through our own counsel at our expense. If you fail to provide a timely, adequate defense, or a material conflict requires independent counsel for the covered claim, the affected Homefield Party may retain reasonable counsel at your expense for the covered portion, without waiving its rights. Where a regulator or applicable law controls representation, the parties will cooperate consistently with those requirements.

You may not settle a claim without the affected Homefield Party’s written consent unless the settlement provides a full, unconditional release of that party, requires no admission of fault or nonmonetary obligation by it, and is fully paid by you. Consent to a settlement satisfying those conditions will not be unreasonably withheld. Covered and excluded defense costs and losses will be reasonably allocated and adjusted when the relevant responsibility is resolved by agreement or a binding determination. These obligations survive termination, remain subject to the express exclusions above, and are not limited by Section 15.

15. Limitations of liability and nonwaivable rights

Excluded damages. To the fullest extent permitted by law, the Homefield Parties are not liable to you for indirect, incidental, special, consequential, exemplary, or punitive damages, or lost profits, revenue, business opportunities, or goodwill, arising out of or relating to the services or these Terms, under contract, tort, statute, or any other theory, even if advised that those damages were possible.

Aggregate cap. To the fullest extent permitted by law, the total combined liability of all Homefield Parties to you for all claims arising out of or relating to the services or these Terms is capped at the fees you actually paid Homefield in the three months before the event giving rise to the claim. A related series of events is measured from the first event in that series. This is a combined aggregate limit, not a separate limit for each theory, claimant acting through you, defendant, or proceeding. The cap and excluded-damages provisions allocate commercial risk and apply to the extent permitted by law even if a limited remedy fails its essential purpose.

Time to bring a claim. To the extent applicable law permits a contractual reduction of the filing period, a claim you bring arising out of or relating to the services must be commenced within one year after it accrues. This does not shorten a period that cannot lawfully be shortened or displace mandatory discovery rules, accrual rules, or tolling. The period is tolled during the required informal dispute process in Section 17. The lead-review and billing-correction procedures in Section 6 remain unchanged; this paragraph does not replace them.

Rights that remain. Each disclaimer, release, indemnity, damages exclusion, cap, deadline, and other protection in these Terms applies to the fullest extent the law allows, and gives way only where applicable law prohibits it for the specific liability at issue. Nothing waives a nonwaivable statutory right or remedy, prevents a report to or cooperation with a government authority, limits a regulator’s powers, or binds a homeowner or other third party who has not agreed to these Terms. The express charge reversals, billing corrections, and refunds in Section 6 are not reduced by the aggregate cap. The promises in Section 7 and their duration remain in effect; any claim concerning them remains subject to otherwise applicable lawful limitations.

Your payment obligations and your covered defense and indemnification obligations under Section 14 are not capped by this section. The protections in this section survive termination.

16. Term, cancellation, and effect

Cancellation notice starts 30 days of continued outreach

Sending cancellation notice does not immediately stop your campaigns or lead charges. The 30-day notice period starts when Homefield receives your written notice. Email is sufficient. We purchase campaign data several weeks before scheduled outreach, so campaign activity continues during this notice period.

75 Plan and 100 Plan: service ends after the notice period

These plans operate month-to-month. Either party may cancel by giving written notice. Cancellation takes effect 30 days after the notice is received; campaigns and lead billing continue during those 30 days as described above.

200 Plan: service continues through its committed term

The 200 Plan covers 200–399 Qualified Leads per calendar month, requires a three-month commitment and automatically renews for successive three-month terms. Its term dates are confirmed in your Order. To stop renewal, either party must give written notice at least 30 days before the current term ends. If that deadline is missed, the plan renews for another three months.

For the 200 Plan, 30 days’ notice does not shorten a committed three-month term. Cancellation takes effect when the applicable term ends. If that date is more than 30 days after notice is received, new emails, lead delivery, and billing for Qualified Leads continue through that later date.

Custom plans: commitments and cancellation by agreement

For home-insurance custom plans of 400 or more Qualified Leads per calendar month, pricing, commitments, renewals, and cancellation terms are as specified in your Order. The standard plan notice and commitment provisions above do not set a separate custom-plan commitment.

Other termination grounds and remaining obligations

We may suspend or terminate immediately for non-payment, for a material breach that is not cured within 10 days of notice, or if continuing would violate law. A temporary safety pause under Section 10 does not change the stated plan term or create additional charges; continued outreach during a notice period remains subject to law, suppression duties, and those safety controls. On termination: fees for Qualified Leads generated and campaigns run before termination takes effect remain payable; the home-and-auto assignment and outreach restrictions in Section 7 continue through any applicable three-month period and, for a lead marked Won, through the one-year period measured from the date it was marked Won; you retain the permitted use of and copies of leads and conversations already delivered, subject to Sections 7, 8, and 11; and each party will, on request, delete or return the other’s confidential information, except for suppression information necessary to honor opt-outs and records we must retain by law or are lawfully entitled to retain for a documented compliance or dispute purpose. Any retained identifiable information remains protected, is used only for the permitted retention purpose, and is deleted or de-identified when that purpose ends. Subject to applicable law, Homefield may retain and use aggregated or de-identified information and non-personal product improvements under Section 11; it may not rely on ownership to avoid a required deletion or to retain identifiable conversations indefinitely.

17. Governing law and dispute resolution

Governing law. California law governs these Terms, excluding its conflict-of-law rules, subject to nonwaivable applicable law. The Federal Arbitration Act governs the interpretation and enforcement of the arbitration agreement to the extent it applies.

Informal resolution. Before commencing a covered arbitration, either party must send the other a written notice describing the dispute, the facts reasonably available, the requested relief, and a contact for resolution. Notices to Homefield go to brian@homefieldemail.com; notices to you go to your account contact. The parties will attempt in good faith to resolve the dispute for 30 days after receipt. Applicable claim-filing periods are tolled during that period. This process does not prevent a timely protective filing where needed to preserve a nonwaivable right, emergency relief, a small-claims action, or a complaint to a government authority.

Individual arbitration. Except as provided below, a dispute arising out of or relating to these Terms, an Order, or the services, including a covered dispute involving a Homefield Party, will be finally resolved by binding arbitration before one neutral arbitrator in Los Angeles County, California, administered by JAMS under its Streamlined Arbitration Rules and Procedures. The parties may agree to a remote hearing or determination on written submissions when appropriate. The arbitrator may award remedies available under applicable law and consistent with enforceable provisions of this agreement and will issue a written reasoned award. A court of competent jurisdiction may enter judgment on the award. A court, rather than the arbitrator, will decide whether an arbitration agreement was formed and disputes about the enforceability of this arbitration agreement or the class-action and nonwaivable-rights provisions below.

Fees. Arbitration fees and expenses are allocated under the applicable JAMS rules, subject to mandatory law and any applicable JAMS fairness requirements. Each party bears its own attorneys’ fees unless a statute, an enforceable agreement, or a lawful award provides otherwise. Nothing requires a party to pay costs that applicable law prohibits imposing on it.

Class and jury provisions. To the extent permitted by law, both parties agree to bring covered disputes only in their individual capacities and not as a plaintiff or class member in a class, collective, or representative proceeding. The arbitrator may not consolidate unrelated parties’ claims or conduct a class arbitration without all affected parties’ written agreement. For disputes validly submitted to arbitration, the parties waive trial before a judge or jury. Any jury waiver for a claim remaining in court applies only to the extent valid under applicable law.

Exceptions and preserved remedies. Either party may bring an eligible individual claim in small-claims court. Either may seek temporary or provisional relief from a court to protect confidential information or intellectual property pending arbitration. Nothing restricts complaints, testimony, cooperation, or remedies before a government agency, or waives the right to seek public injunctive relief or any other relief whose availability cannot lawfully be waived. If a court determines that a particular claim or request for nonwaivable relief cannot lawfully be arbitrated, it may proceed in court to the extent required, while remaining arbitrable claims proceed in arbitration to the extent lawful.

Severability and court proceedings. If part of this section is unenforceable, only that part is severed to the extent lawful and the remainder remains effective. An invalid class-arbitration restriction does not constitute consent to class arbitration. If arbitration cannot lawfully proceed for a particular claim, that claim proceeds in the state or federal courts located in Los Angeles County, California, subject to the small-claims exception and any mandatory jurisdiction or venue rule. This section survives termination and applies only to parties bound by it and intended beneficiaries entitled to invoke it.

18. General

Entire agreement and authority. These Terms and your accepted Order form the entire agreement for the services and supersede prior discussions on that subject. A purchase order or other form you send does not amend the agreement unless Homefield expressly accepts the amendment in writing. Neither an employee’s informal statement nor sales materials alter an express contract term; this provision does not exclude liability for fraud or any other nonwaivable claim. Except for the limited campaign authorization expressly given in Section 3, the parties are independent contractors. Neither party may bind the other to a third-party obligation without express authority, and no partnership, joint venture, fiduciary relationship, or general agency is created.

Assignment and events beyond control. You may not assign the agreement without our written consent, except to a successor in a merger or sale of substantially all assets; we may assign it to an affiliate or successor. An assignment does not expand permitted uses of personal information or eliminate accrued obligations. Neither party is liable for a delay caused by events beyond its reasonable control, but this does not excuse accrued payment duties, mandatory legal obligations, reasonable mitigation, or protection of confidential information.

Notices and records. Notices may be sent by email to the addresses on file (for us, brian@homefieldemail.com) and are effective on receipt. Keep your contact information current. The parties may use electronic signatures and retain electronic copies of accepted Terms, Orders, approvals, notices, and relevant communications. These records may be used as evidence subject to applicable law; no record is made conclusive or immune from challenge by these Terms.

Changes and applicable version. We may publish proposed revised Terms with a stated date. Posting alone does not amend an existing Order. The version accepted for an Order continues to govern it unless both parties accept an amendment. We will provide direct notice of material proposed changes to affected customers and obtain affirmative acceptance before applying them to those customers, including at a renewal where an updated version is proposed. Continuing use or silence alone is not acceptance of a material amendment. A change does not retroactively alter accrued rights, already arising disputes, earned credits, or the protection already owed under Section 7 without a separate lawful express agreement. Earlier versions are available on request.

Severability, beneficiaries, and survival. If a provision is unenforceable, it is enforced to the extent lawfully possible or severed, and the rest remains in effect, subject to Section 17. A failure to enforce a provision is not a waiver. The Homefield Parties are intended third-party beneficiaries of provisions protecting them, including Sections 1, 9, 13, 14, 15, and 17, and may enforce those provisions where applicable. There are no other intended contractual third-party beneficiaries; this does not limit anyone’s independent rights under law. Accrued payment duties, the protection periods in Section 7, applicable use and suppression restrictions, confidentiality for its stated duration, indemnification, lawful liability limitations, dispute resolution, and provisions that by their nature should survive continue after termination.

Text Message (SMS) Terms

19. Contact

Homefield Growth LLC, 14320 Ventura Boulevard #1137, Los Angeles, CA 91423 · brian@homefieldemail.com

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