Twenty minutes.
Your ZIPs, live.

A Homefield territory check works best when you bring four things: the area you want to reach, how your agency signs its emails, the number of homeowners your team can answer each month, and where you want qualified replies delivered. None of it has to be final. It gives the 20 minutes something concrete to check.

• The ZIP codes you want. List the ZIP codes, towns or counties your office writes in and wants to grow. Typical territories cover 100–500 ZIP codes, subject to availability. If you are still deciding, start with choosing a territory your agency can serve.
• How your agency signs its emails. Your business name, how you sign off, and who the sender should be. Campaign emails go out in your agency’s name from dedicated sending domains you approve, so your everyday email domain is not used.
• Your monthly capacity. A rough count of the interested homeowners your team can answer in a month. That number sets your lead cap and your rate: $35 per lead for 60–99 leads a month, $30 for 100–199 and $25 for 200+. You can see current lead pricing before the call.
• Where replies should land. Qualified replies and lead records arrive in your lead dashboard and can also go to your inbox, Slack or your CRM through a webhook. Tell us which tools your team already uses.

If your ZIP codes are open and the fit is right, the next step is onboarding. Homefield confirms your territory, then holds a 30-minute onboarding call where you approve the sender identity, the full email sequence word for word, and the targeting. Nothing sends under your agency’s name that you have not read.

Over roughly the next two weeks, Homefield prepares dedicated sending domains and your homeowner audience. We use the home’s public-record closing anniversary to model a potential renewal window, then aim to email 30–45 days before it. This is an estimate, not a confirmed policy expiration date or access to carrier records. A mid-term rewrite or carrier change can move the actual renewal.

Your emails go out around day 15: three short emails over 14 days, and a homeowner’s reply stops the original sequence. First qualified replies typically begin around day 21; timing and volume are not promised. Each qualified reply arrives with its full email thread, and your agent is copied on every email. Read more about how the campaign runs and how we handle email compliance.

We bill twice monthly, on the 1st and 15th, in advance for qualified leads in the upcoming billing period (approximately two weeks). If either date falls on a Saturday or Sunday, billing occurs on the next business day. Report a disputed lead within 7 days of delivery; verified invalid leads are credited or removed. Service is month-to-month, with 30 days’ written notice (email suffices).

A Homefield territory check is for home insurance agencies deciding whether renewal-timed email fits their growth plan: independent agencies, captive agents and P&C offices that write homeowners insurance. It is most useful when you have a service area in mind and someone on the team who can answer interested homeowners within a day.

Captive and exclusive agents can first read how Homefield works for captive and independent agents. Confirm carrier marketing requirements through your agency’s normal review process before approving a campaign.

It is not the right call if you serve businesses, renters or commercial property rather than homeowners, or if you need a lead source that starts the same afternoon; setup takes about two weeks. Homefield has no standalone auto, life or health lead product and does not provide live transfers. If you are a homeowner looking for insurance, this page is for agencies buying marketing services; a local agency can help you with a quote.

ZIP availability on a Homefield territory check answers one question: does another home insurance agency already hold that ZIP code inside Homefield? While your account is active and in good standing, Homefield does not run home insurance campaigns for another agency in your assigned ZIP codes. Qualified replies go only to your agency and are never resold. This exclusivity covers the Homefield network; it does not prevent homeowners from shopping elsewhere.

ZIP codes are assigned first come, first served. If a ZIP you want is held, we can look at nearby open ZIP codes or a waitlist. Territory assignments are released 30 days after an account becomes inactive or past due, and you can expand later into adjacent ZIP codes that are still open.

The check also looks at whether your ZIP codes hold enough homeowners for a campaign. A ZIP count is not a volume forecast, so two territories with the same number of ZIP codes can support very different lead caps.

Email your ZIP list to brian@homefieldemail.com with the subject “ZIP availability check,” and we will reply with availability for those ZIP codes. Include your agency’s name and the state you write in.

If you would rather read first, see sample home insurance email replies with an illustrative lead record, or browse the frequently asked questions on territory, qualification and billing.

Territory checks are run by the Homefield team; Homefield was founded by Brian Zatulove. Homefield is operated by Homefield Growth LLC, a California limited liability company at 14320 Ventura Blvd #1137, Los Angeles, CA 91423. Homefield is a lead-generation provider, not an insurance carrier or a consumer quote marketplace, and it does not sell insurance to homeowners. Read about Homefield and its founder.

Last reviewed September 2026.