Twenty minutes.
See the email-to-lead process.

A Homefield demo works best when you bring four things: the area you want to reach, how your agency signs its emails, the number of homeowners your team can answer each month, and where you want qualified conversations delivered. None of it has to be final. It gives the 20 minutes something concrete to check.

• The region you want to reach. List the towns, counties or other areas your office serves and wants to grow in. We agree on your campaign’s service area based on the homeowners your agency can serve.
• How your agency signs its emails. Your business name, how you sign off, and who the sender should be. Campaign emails go out in your agency’s name from dedicated sending domains you approve, so your everyday email domain is not used.
• Your monthly capacity. A rough count of the interested homeowners your team can answer in a month. That number sets your lead cap and your rate: $29 per lead for 75–99 leads a month, $28 for 100–199 and $27 for 200–399. You can see current lead pricing before the call. Pricing for 400+ leads per month is custom and agreed in writing.
• Where conversations should land. Qualified conversations and lead records arrive in your lead dashboard and can also reach your inbox and, when connected, your Slack channel. Tell us which tools your team already uses.

If the campaign fits your agency, the next step is onboarding. Homefield confirms your targeting criteria, then reviews the sender details and email sequence with you on a 30-minute onboarding call. You can see the full email threads in the Conversations portal and ask us for changes or a pause as needed.

Before sending begins, Homefield prepares dedicated sending domains and your homeowner audience. We use the home’s public-record closing anniversary to model a potential renewal window, then help your agency plan email outreach 20–50 days before it. This is an estimate, not a confirmed policy expiration date or access to carrier records. A mid-term rewrite or carrier change can move the actual renewal.

Sending starts after the warm-up period. Your approved sequence is four emails over 20 days, and a homeowner’s response stops the original sequence. First qualified conversations follow once sending starts; timing and volume are not promised. Each qualified conversation arrives with its full email thread, and your agent is copied on every email. Read more about how the campaign runs and how we handle email compliance.

We bill twice monthly, on the 1st and 15th, in arrears for qualified leads already incurred during the preceding billing period (approximately two weeks). If either date falls on a Saturday or Sunday, billing occurs on the next business day. Submit a review request to Homefield no later than 7 days after delivery. If the review confirms the lead did not qualify, its charge is reversed on your next invoice. The 75 and 100 plans are month-to-month. The 200 Plan covers 200–399 leads per month, requires a three-month commitment, and renews every three months. Pricing for 400+ leads per month is custom. The 75 and 100 plans can be canceled with 30 days’ written notice. For the 200 Plan, give written notice at least 30 days before the current three-month term ends to stop renewal; service ends when that term finishes.

A Homefield demo is for home insurance agencies deciding whether renewal-timed email fits their growth plan: independent agencies, captive agents and P&C offices that write homeowners insurance. It is most useful once you have a service area in mind and someone on the team who can answer interested homeowners within a day.

Captive agents can first read how Homefield works for captive and independent agents. Confirm carrier marketing requirements through your agency’s normal review process when reviewing a campaign.

It is not the right call if you serve businesses, renters or commercial property rather than homeowners. Setup and sending-domain warm-up happen before the first email goes out, so plan for that lead time. Homefield has no standalone auto, life or health lead product and does not provide live transfers. If you are a homeowner looking for insurance, this page is for agencies buying marketing services; a local agency can help you with a quote.

The key question is who receives your leads. Homefield protects your leads and assigned homeowners within its network. Homefield never shares or resells your leads. Multiple agencies may serve the same region. Homefield applies its homeowner-assignment rules as described in its Terms. This protection applies within the Homefield network; it does not prevent homeowners from shopping elsewhere.

Homefield may work with several agencies in one region. Homefield applies its homeowner-assignment rules as described in its Terms. Leads already delivered and their conversations remain yours.

On the call we also look at whether your region includes enough eligible homeowners for a campaign. Geographic size is not a volume forecast: two service areas of similar size can support very different lead caps.

Email your target service area to brian@homefieldemail.com with the subject “Campaign discussion,” and we will discuss whether the campaign fits your agency. Include your agency’s name and the state you write in.

If you would rather read first, see anonymized homeowner email conversations and the lead context your team receives, or browse the frequently asked questions on service area, qualification and billing.

Demos are run by the Homefield team; Homefield was founded by Brian Zatulove. Homefield is operated by Homefield Growth LLC, a California limited liability company at 14320 Ventura Boulevard #1137, Los Angeles, CA 91423. Homefield is a lead-generation provider, not an insurance carrier or a consumer quote marketplace, and it does not sell insurance to homeowners. Read about Homefield and its founder.

Last reviewed September 2026.