homefield.

EMAIL VS. POSTCARDS VS. SHARED LEADS

Same growth budget.
A different conversation.

Direct mail buys a place in the mailbox. Shared leads put you in a race to respond. Homefield sends personal emails and delivers interested homeowner replies, exclusively to your agency.

THE HOMEFIELD DIFFERENCE

Start a conversation.
Keep the opportunity.

Personal emails in your name. Interested homeowners replying to you. Every qualified lead belongs to your business.

HOME INSURANCE · ACQUISITION COST COMPARISON

Exclusive replies.
Clear policy economics.

Illustrative cost$208

per written policy at $25 per lead and a 12% assumed close rate. Scale plan: 200+ leads/month.

Direct mail$250–$750

Reported acquisition-cost range¹

Shared lead vendors$250–$400

Shared with multiple agencies · reported cost range¹

homefield.✓ Exclusive leadsAbout $208

Only your agency · $25 per lead ÷ 12% close rate

$0Costs on the same scale$750
$25 per qualified lead

This example uses the Scale plan for 200+ leads per month.

12% assumed close rate

200 leads × 12% = 24 projected written policies.

$208.33 per policy

$5,000 in lead spend ÷ 24 policies. Agency operating costs are separate.

¹ Mail and lead-vendor ranges are figures published in Maverick Marketing’s comparison, reviewed September 17, 2026; they are not independently verified quotes or market averages, and their cost definitions may differ from ours. Several listed vendors also offer exclusive products. Homefield’s figure is a hypothetical based on an assumed close rate, not a measured result: $25 ÷ 12% = $208.33, rounded to $208 in the graphic. It uses the Scale rate for 200+ leads per month and includes lead spend only. Agency labor and other operating costs are separate. This is a planning example, not measured results, and outcomes are not promised. Actual costs vary with lead rate and conversion; Homefield is not necessarily cheaper in every case. Homefield is not affiliated with Maverick Marketing. See insurance lead close rate assumptions and Homefield’s full pricing and billing.

Calculate with your own numbers

DIRECT MAIL

You pay to reach a mailbox.

Print + postageMailboxes

Printing, postage, and lists are paid for before anyone responds. The homeowner still needs to call, scan, or visit.

A delivered piece isn’t an interested lead.

SHARED LEADS

You share the opportunity.

One quote request
Your businessOther buyers

The same inquiry is offered to multiple buyers. You follow up knowing competitors may be doing the same.

The lead is yours. And someone else’s.
homefield.EXCLUSIVELY YOURS

Your email.
Their reply.
Your opportunity.

An interested replyILLUSTRATIVE EXAMPLE
From
Homeowner
To
Your insurance agency

Re: Home insurance review

Our home insurance is renewing soon. Could you send us a quote?

  • Never shared. Never resold.

    The qualified reply belongs to you.

  • Pay for qualified interest.

    No printing or postage. Qualified leads are what you pay for.*

  • Your territory is protected.

    One home insurance agency per ZIP within Homefield.

AND THE CONVERSATION KEEPS GOING

One thread. One place to manage it.

Manage replies, track analytics, and set AI auto-replies in your dashboard. Your agent stays CC’d on every email.

Explore the email platform

Comparison describes direct mail and shared-lead products; individual provider terms vary. Territory protection applies within the Homefield network, and homeowners can shop elsewhere. *Pay per qualified home insurance lead. Bounces, auto-replies, opt-outs, duplicates, wrong contacts, out-of-territory replies, and declines are not billed.

THE TRADEOFFS, IN PLAIN ENGLISH

Choose the channel
that fits the job.

01 /

Where direct mail fits

Broad awareness and repeated household exposure. Homefield focuses on personal emails around specific modeled homeowner windows, so it serves a narrower goal.

02 /

Where shared vendors fit

Immediate volume. Homefield takes about 21 days to first leads while the email campaign is prepared; it is not a same-afternoon lead source.

03 /

Where Homefield fits

Home insurance agencies that want relevant homeowner email conversations, exclusive territory, and a dashboard for replies, analytics, and AI auto-replies.

04 /

What doing it yourself takes

You can source homeowner data and email tools yourself. The daily work is sending-domain health, list quality, sequences, reply sorting, and follow-up operations.

NO SWITCHING REQUIRED

Let your own numbers
make the case.

Run Homefield alongside your current channel and compare cost per written policy in your own records. Your conversion results depend on your market, carrier appetite, pricing, and how quickly your team follows up.

Around 100 or more populated ZIPs and capacity to answer interested homeowners within a day give the service room to work. If you serve businesses, renters, or commercial property rather than homeowners, this is not the audience Homefield is built around.

See if email fits your agency ↗

COMPARING PROVIDERS

Find the insurance lead channel that fits.

YOUR TERRITORY. YOUR NEXT POLICY.

Your next policy.
Starts with an email.

Let’s check your ZIPs, show you sample insurance replies, and walk through your lead dashboard. Twenty minutes. Your territory, live.

Book a Demo Opens Homefield’s existing booking page.
Read the insurance direct-mail vs. email guide ↗